Twitch Unveils Game-Changing Ads That Won’t Interrupt Your Stream—But Fans Are Divided

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Summary

  • Twitch is experimenting with picture-in-picture ads, aiming to keep the stream as the main focus.
  • Twitch is testing a new Treasure Train variant offering discounts on Tier 1 subscriptions.
  • Audiences have had mixed reactions to the new ad format, along with new restrictions on Highlights and Uploads.

In a recent development, Twitch is trying out a novel method for advertising integration. This setup keeps the stream as the primary focus, while a muted ad appears in a small picture-in-picture window. Twitch is a widely recognized service that gives viewers access to their favorite broadcasters producing live content.

On the ever-expanding and innovative streaming service, Twitch frequently experiments with fresh features to determine what suits its viewers, content producers, and promoters best. At present, Twitch is trialing a modified version of its well-liked Hype Train, named Treasure Train, which offers certain advantages for those who prefer gifting subscriptions. In some cases, the Treasure Train may take the place of the Hype Train on Twitch; however, content creators have the option to opt out if they choose. When a Treasure Train advances to Level 5, users will be given a brief opportunity to acquire Tier 1 subscription packages at a 35% discount. This provides audiences with another method to back their preferred streamers, which appears to bring joy to many.

According to tweets from Zach Bussey, Twitch is testing a novel feature where advertisements will appear in a picture-in-picture format rather than covering the entire screen during an active stream. This means the main screen will slightly shrink to make room for ads that pop up on the sides. Initially, these mini-ads are muted, but users can choose to turn up the volume if they wish. If implemented, this change could significantly improve viewing experience on Twitch as streams can continue uninterrupted with ads playing off to one side.

Twitch Ads May Appear Alongside a Stream

Various viewers have voiced concerns regarding the current state of advertisements on Twitch, and responses to the latest feature have been divided. At present, it’s uncertain whether this new feature will entirely supplant the traditional ads on Twitch. It’s plausible that this novel ad format could coexist with the existing one, causing some apprehension among the platform’s substantial viewer base.

Apart from potential modifications in how ads operate, Twitch has declared it will erase Highlights and Uploads from channels surpassing its freshly established 100-hour limit. Content producers have until May 19 to save any Highlights or Uploads they desire, after which they can transfer them to alternative platforms if they prefer. The continuous introduction of new features and ads that may no longer monopolize the entire screen have sparked optimism among many Twitch viewers regarding its future.

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2025-05-14 09:56