In a recent social media post, Gearbox CEO Randy Pitchford has explained his previous comment that “true enthusiasts” would purchase Borderlands 4 regardless of the price. This statement, made in response to a user’s concern about the game not costing $80, sparked criticism from fans who believed Pitchford was valuing fan loyalty based on monetary transactions. As of now, Borderlands 4 is scheduled for release on September 12, 2025.
The Borderlands series, created by Gearbox Software and distributed by 2K, is celebrated for its unique combination of first-person shooter mechanics with loot collection, cooperative multiplayer, and a comic-style art design. Ever since its initial release in 2009, the franchise has risen to become one of the key figures in looter-shooters and a significant asset to both 2K and Gearbox. In Borderlands 4, players will encounter four fresh Vault Hunters and a new adversary group called the Rippers, while maintaining gameplay similar to Borderlands 3.
In a recent social media update, Gearbox Software’s Randy Pitchford clarified that he has yet to disclose the final cost of Borderlands 4, as it will be announced by publisher 2K when pre-orders become available. Regarding the ongoing debate about Borderlands 4 pricing, Pitchford acknowledges various perspectives aimed at striking a balance between cost sensitivity and escalating development expenses. He points out that the competitive marketplace acts as a deterrent against excessive price hikes, but there’s still a need to adjust game prices due to guidelines set by companies like Microsoft and Nintendo.
Borderlands 4’s Massive Budget Might Force Price Increase
As he indicated towards the market emphasizing reasonable costs, he also brought up larger production budgets for games, taxes on physical editions, and various other costs that might lead to increased consumer prices. Pitchford clarified that Borderlands 4 has accumulated funds amounting to over double that of Borderlands 3. He acknowledged the loyal fans for contributing to this by buying an unprecedented number of copies of Borderlands 3. Nevertheless, such support could potentially impact pricing.
In the video, it’s pointed out that Gearbox aims to ensure everyone can access Borderlands 4. Earlier, he had expressed, “Nobody appreciates feeling overlooked, and I certainly didn’t mean to do that.
It seems that Pitchford hasn’t disclosed the cost yet for public viewing. However, as per the CEO, pre-orders, set to start soon, will provide clarity on whether 2K will join other major publishers in raising their price to $80. Given the impressive lineup of game releases this year, the price could significantly impact whether Borderlands 4 lives up to its anticipated high sales figures.
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2025-05-22 21:35