Ubisoft’s EULA Is The Perfect Advertisement For Stop Killing Games

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The campaign titled “Stop Killing Games” has gained significant traction following the collection of more than a million signatures for their plea to safeguard gamer’s consumer rights. However, there is still much work left to be done in this effort.

In 2024, the SKG initiative was established by Content Creator Ross Scott with the intention of preventing game developers from taking away access to already purchased games. The terms of service used by Ubisoft serves as an illustration of the issues they are trying to resolve.

In the past, purchasing a video game meant you truly owned it. However, in modern games, user agreements often include hidden termination clauses that obligate us to delete our games when the publishers decide to discontinue them. The Stop Killing Games movement seeks to challenge this narrative, and so far, Ubisoft’s de-listed racing game “The Crew” has been the center of their discussion.

We have pursued multiple strategies in addressing the questionable practice of publishers selling previously-owned video games. In addition to advocating for new regulations, most of our legal efforts have centered around cases involving the game ‘The Crew,’ published by Ubisoft, which we used as a test case to examine the legality of this business tactic.” (via SKG)

Never Underestimate The Power Of The Gaming Community

(Via Ubisoft)

Ubisoft’s End User License Agreement is one instance that SKG aims to address in the gaming industry. Specifically, when a game is terminated for any cause, users are required to remove the software from their devices and eliminate all copies of the game they possess.” This practice is prevalent in many games nowadays, which contributes to the increasing list of defunct games.

More and more video games are being marketed as physical products with no defined expiration, yet they become unplayable once publisher support ceases. This practice is a form of planned obsolescence, which not only negatively impacts customers but also makes preservation virtually impossible.” (via stopkillinggames.com)

Since 2024, SKG has been actively engaged, spearheading the European Citizens’ Initiative to propose new regulations, collaborating with members of the European Parliament, and submitting grievances and appeals in various capacities. Here you’ll find a comprehensive rundown of their accomplishments thus far and their ongoing projects.

While SKG’s backers rejoice over reaching the one-million signature mark on their petition, it’s important to note that numerous signatures may turn out to be invalid. The community persistently appeals for assistance from gaming enthusiasts as they continue their efforts.

A crowd of two million people would not just demonstrate strong public backing for this endeavor, but it would also shatter the existing record for similar initiatives across Europe.

—GarlicThread (via r/StopKillingGames)

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2025-07-07 00:38