Xbox is Advertising McDonald’s on Its Dashboard and Fans Aren’t Happy

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Xbox is Advertising McDonald's on Its Dashboard and Fans Aren't Happy

Highlights

  • Xbox ads, like the recent McDonald’s one, are sparking debate among gamers about advertising in gaming experiences.
  • Some gamers are okay with ads promoting video games, but unrelated ads, like the McDonald’s one, are seen as inappropriate by some.
  • The presence of non-game related ads on Xbox dashboards is causing frustration among some players, especially with the recent price hike for Xbox Game Pass.

As a seasoned Xbox gamer with decades of gaming under my belt, I’ve seen the evolution of consoles and their interfaces, from the humble beginnings of the original Xbox to the sleek, modern design of the Xbox Series X. Over the years, I’ve learned to accept ads promoting games as part of the package, but the recent influx of unrelated ads like the one from McDonald’s has left me feeling a bit…well, hungry for change!

Gamers have spotted McDonald’s advertisements on the home screen of Xbox, leading to broader conversations about advertising within gaming environments.

2023 saw Xbox Series X users noticing promotional content for “Starfield” within their gaming experience, a move that has become familiar to Xbox enthusiasts. While these advertisements can help sustain excitement for upcoming titles, some gamers express disapproval at the thought of ads appearing on systems they’ve purchased outright.

User Socko, an Xbox gamer, recently posted a screenshot of their dashboard, expressing frustration over an unexpected McDonald’s advertisement appearing in the corner of their screen. Socko expressed that they find it incongruous when advertisements promote products unrelated to gaming. Some users responded by suggesting that the Xbox platform is no longer solely focused on gaming and must accommodate various types of content. However, Socko emphasized that they view the Xbox as a gaming device rather than a platform for food ads, expressing their annoyance over this particular instance despite the company’s history of dashboard advertising.

Xbox Fans Not Pleased About McDonald’s Ad on Dashboard

It seems that while some gamers find it acceptable to have ads appear on their systems, others view it as intrusive, particularly when they are already paying for an upgraded Xbox Game Pass. To these players, seeing advertisements on their console homepage feels like a downside of modern gaming, which is deeply connected with the internet.

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2024-08-09 21:25