Electronic Arts is encouraging its employees to incorporate artificial intelligence (AI) into their work, from writing code to creating initial designs. However, many developers at the company aren’t happy with this push, reporting that the AI tools aren’t working effectively.
Okay, so as a gamer, I’ve been following this whole EA situation pretty closely. Basically, EA just got bought out for a massive $55 billion! It was a group of investors – Silver Lake, Affinity Partners, and the Public Investment Fund of Saudi Arabia – who put the deal together. The really weird part? It’s a leveraged buyout, which means EA is now stuck with about $20 billion in debt. It’s a little worrying, honestly, and I’m curious to see how this will affect the games they make in the future.
EA is Reportedly Pushing Widespread AI Usage Among Its Employees
A recent Business Insider report reveals that some EA employees are concerned about the company’s growing push to use artificial intelligence. According to these employees, who wished to remain anonymous, EA is integrating AI – including its own chatbot, ReefGPT – into almost every aspect of its work. They say AI-generated code often needs significant revisions, and developers in fields like level design are being asked to train the AI, raising worries about potential job losses. Some employees are even required to use AI tools to boost their productivity, essentially using it as a brainstorming partner.
According to the report, a former Respawn employee thinks the recent layoffs were connected to the company starting to use AI in quality assurance. The AI was reportedly trained using feedback from playtesting. This move isn’t unexpected, as EA’s CEO, Andrew Wilson, has publicly supported AI since 2023, stating it would help and enhance their existing teams.
I’ve been noticing a lot more folks in the game industry talking positively about AI lately. Just a few weeks ago, Meghan Morgan Juinio, who used to work on God of War, was saying that AI isn’t something to fear. She thinks it’s a tool that can actually help developers, making them even better at what they do. And honestly, she makes a good point – AI is coming whether we like it or not, so we might as well figure out how to use it to our advantage.
Electronic Arts isn’t the only company exploring artificial intelligence. Krafton, the publisher of Subnautica 2, is actively becoming an “AI-first” company. They plan to use AI to automate tasks, streamline management, and boost problem-solving and efficiency. It remains to be seen how AI will ultimately impact the gaming industry, but we can hope it leads to positive changes without negatively affecting jobs or the quality of games.
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2025-10-28 19:34