Key Takeaways
- Pokimane turned down a lucrative YouTube offer to remain on Twitch.
- She received a counter-offer from Twitch that matched YouTube’s.
- Pokimane remains passionate about creating content.
As a seasoned gamer with a keen eye for the streaming world, I must say that Pokimane’s story is one that resonates deeply. Her dedication to her craft and her loyalty towards Twitch, despite the allure of a lucrative offer from YouTube, is nothing short of inspiring.
Imane “Pokimane” Anys, a prominent streamer, disclosed that she declined a substantial offer from YouTube, opting instead to carry on streaming exclusively on Twitch. Over time, several Twitch streamers have switched to YouTube, often pointing out improved prospects and financial stability as their reasons.
For more than ten years, Pokimane has been sharing diverse content, primarily on Twitch. However, this year, she announced that she had terminated her exclusive contract with Twitch, expressing discontent with the platform and the broader streaming environment. While she continues to stream live on Twitch occasionally, she’s also devoting more time to creating YouTube videos, overseeing Myna Snacks, and hosting podcasts, among other ventures.
In the first episode of Pokimane and LilyPichu’s podcast, Sweet n’ Sour, the former revealed that she once received a big offer to stream exclusively on YouTube. Pokimane admitted that she was so close to jumping ship because Twitch’s initial counter-offer was reportedly half of what YouTube was offering at the time, which she described as “life-changing money.” However, the streamer claimed that she wanted to stay at Twitch, and asked a C-level executive to help match YouTube’s contract.
Why Did Pokimane Turn Down a “Life-Changing” YouTube Offer?
- Pokimane’s YouTube contract story starts at the 44:00 mark of the podcast.
Following numerous discussions, it appears that the Twitch executive agreed to Pokimane’s proposal and matched the earnings she receives on YouTube. Despite this, Pokimane chose to remain with Twitch, explaining that YouTube had been offering her higher compensation, which she refused repeatedly as she had given her word to Twitch. The streamer was open about finding it “foolish” to decline a significant sum of money at the time.
Despite some interruptions, Pokimane managed to maintain a thriving career on Twitch and even rose to be one of its most popular female streamers. Although her streaming frequency has fluctuated, she expressed in the Sweet n’ Sour podcast that her passion for creating content remains strong, aiming to produce more over the next three to five years.
Over the past few years, YouTube has successfully recruited prominent streamers from Twitch, including LilyPichu, Valkyrae, and Ludwig. Yet, it appears that some YouTube Gaming streamers are returning to Twitch because it offers superior features and income opportunities. Numerous creators have opted for a setup that allows them to broadcast on multiple platforms such as Twitch, YouTube, and Kick, rather than being tied to exclusivity contracts.
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2024-09-17 17:23