She-Hulk Season 2 Would Thrive Under Marvel’s New TV Strategy

She-Hulk Season 2 Would Thrive Under Marvel's New TV Strategy

Key Takeaways

  • Marvel Studios’ She-Hulk season 1 struggled to balance comedy and legal elements due to initial production strategy.
  • Revamping production, hiring a showrunner, and embracing TV show format could make a potential second season successful.
  • Despite initial challenges and poor performance, She-Hulk featuring standout performances has potential for redemption with a fresh approach.

As a gamer with over 20 years of binge-watching superhero shows and movies under my belt, I can confidently say that Marvel Studios’ She-Hulk wasn’t quite the superhit it should have been. The first season felt like a rollercoaster ride of comedy and legal drama, but it never quite managed to find its sweet spot.


As a gaming enthusiast diving into the Marvel Studios’ Disney+ universe, I must admit they’ve had their ups and downs. Shows like WandaVision and Loki were absolute home runs for them, but series such as She-Hulk and Secret Invasion didn’t quite hit the mark with fans. But hey, who knows? A second season of She-Hulk could potentially be a win if Marvel Studios tweaks their approach to TV shows, given their recent strategy changes.

The initial run of “She-Hulk” was intended to deliver a classic blend of legal comedy, but it fell short of consistently achieving that tone during its first season. However, Marvel Studios’ shift towards treating their Disney+ series as television programs instead of mini-movies may pave the way for a second season of “She-Hulk.” This change could potentially address the concerns raised about the first season, making it more appealing to viewers and earning them a bit more appreciation.

She-Hulk’s Rocky First Season is Understandable

She-Hulk Season 2 Would Thrive Under Marvel's New TV Strategy

The initial run of “She-Hulk” encompassed nine half-hour episodes, marking a departure from other Marvel Studios series by delving into various genres, taking cues from shows such as “Ally McBeal” and “Fleabag”. Initially branded as a legal comedy, the show’s first release suggested an uneven blend of law and humor, leaving many viewers feeling that it fell short of its initial promise. The series struggled to strike this balance due to Marvel Studios’ inexperience with managing television productions at the time. Initially, they appointed head writers with a movie-like approach rather than a traditional TV show perspective. “She-Hulk” was one such production, under the guidance of Jessica Gao, a writer from “Rick & Morty”. The absence of a clear showrunner role and the attempt to create a classic legal comedy tone were not fully achieved. However, a potential second season could address these issues.

After encountering difficulties during the production of Daredevil: Born Again, Marvel Studios temporarily paused production, recognizing that the current approach wasn’t yielding the desired results. They took a break to reassess and revise their strategies, resulting in reshoots and the addition of fresh talent behind the scenes. It wasn’t until shows like Daredevil and Agatha All Along that Marvel opted to adopt a more conventional television series development model, instead of persisting with Disney+ productions that felt like mini-movies. With this new approach, Marvel Studios was able to appoint a showrunner for the second season of She-Hulk and find a method to create the legal comedy they had initially envisioned.

The Potential of She-Hulk Under Marvel’s New Strategy

Although She-Hulk may not have been universally acclaimed or boasted high viewership figures for Marvel Studios and Disney+, it doesn’t mean we should dismiss it as a flop. With a top-notch cast spearheaded by the gifted Tatiana Maslany, She-Hulk holds significant potential to excel, particularly if it receives sufficient time to perfect its CGI. Furthermore, the success of Deadpool and Wolverine indicates that fans still appreciate the art of breaking the fourth wall when executed skillfully. As there’s no definite plan for Maslany’s She-Hulk, she merits a second chance at a new season. To move forward, though, the show will need to start anew. The studio should appoint a suitable showrunner and establish a competent writers room. Rather than striving to make the series a mini-movie event, Marvel Studios ought to give it time to weave a coherent story tailored for the small screen. She-Hulk’s first season attempted to cover too much ground within nine half-hour episodes, incorporating Mark Ruffalo’s Hulk, the introduction of Daredevil, their romantic entanglement, Jennifer Walters’ transformation into She-Hulk, and her continued legal career. A second season, under capable hands, could focus on a single narrative thread that harmonizes with the Marvel Cinematic Universe while also standing independently.>

It appears that, according to the show’s main star, the prospect of another season for She-Hulk might be rather slim. Given the high costs and extensive production time associated with the series compared to other Marvel Studios projects, coupled with its less-than-stellar performance on Disney+, it seems challenging to justify a second season. However, with Marvel Studios moving their television productions under the Marvel Television label, they seem determined to rectify past mistakes on small screens. A potential second season of She-Hulk could serve as an opportunity for improvement.

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2024-09-26 00:34