As a long-time fan who’s spent countless hours exploring the vibrant world of Horizon: Zero Dawn, I must confess, I was left dumbfounded by this recent price hike. It feels like I’ve stepped into a time machine and traveled back to when the game first released, only to find it’s now asking for double the original price!
Price increases are often due to the ongoing issue of inflation, but it’s important to note that inflation doesn’t instantly double twenty dollars to forty. Instead, it gradually erodes the purchasing power of money over time.
Initially, when people noticed an increase in the cost of Horizon: Zero Dawn, it left them puzzled, as they were accustomed to its usual $19.99 price point, a common price for “PlayStation Hits”. However, upon rechecking the store page, you’ll find that the game is now priced at $39.99.
After the unveiling of Horizon: Zero Dawn’s remastered edition, the original game has seen a twofold increase in its price tag. As reported by Eurogamer, this change is particularly unfavorable for those using British pounds, as it escalates from £15.99 to £34.99.
It’s not by chance that this price adjustment occurred. It might seem logical to assume that the announcement of Horizon: Zero Dawn’s remaster boosted brand visibility, which led to increased demand and subsequently higher prices. However, that’s not actually the main cause.
Sony has shared that individuals who already own the original game can upgrade to the remastered version for just $9.99. The fascinating thing is, this offer costs significantly less compared to what one would have paid for the remaster upon its initial release.
To ensure that the remastered version isn’t sold below its intended launch price, we’ve set a standard price for the new game. Those who don’t already own the original game will need to purchase the new one at the regular price, with no exceptions or workarounds available.
There’s no denying that Horizon: Zero Dawn was widely appreciated when it first came out, and it continues to be cherished now. However, such a transformation would likely leave a bitter aftertaste for many fans.
Horizon: Zero Dollars
In markets similar to this one, it isn’t surprising to witness changes in prices, particularly with older video games. However, when an older game experiences a significant increase in its price, that’s a rare occurrence worth noting.
It’s intriguing to note that regardless if the price changes are rises or falls, they can be traced back to a common origin, and this underlying reason is quite predictable.
Even something like the $9.99 upgrade discount, which feels like a nice, quality-of-life gesture on the surface, is all about making money. It answers the question: “if I own the first game, why would I buy it again?”
As fewer people purchase older video games due to their familiarity, they become less expensive. On the other hand, newly released games or remakes of classic titles can still feel “new” enough to maintain a similar price point. However, for individuals who already own the original game, the demand for the new one is reduced, causing the price to drop in order to attract more buyers.
At first glance, everyone seems to be receiving their anticipated deal in this situation. However, upon closer inspection, it appears that certain individuals are being excluded from the benefits. For those who wanted to purchase the original Horizon: Zero Dawn but had no interest in the remaster, unfortunately, they find themselves left out.
Moreover, secretly increasing the cost of an item isn’t usually advisable. People tend to be suspicious of questionable business tactics, and unexpected price increases are bound to trigger all warning signals.
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2024-09-27 12:38