Vampire Survivors Dev Studio Launching New Publishing Division

Vampire Survivors Dev Studio Launching New Publishing Division

Key Takeaways

  • Poncle, the studio behind the roguelike shoot ’em up Vampire Survivors, is launching its own publishing division.
  • The indie developer will offer its services to developers with “sincerity and passion,” and wants to release games that are “replayable, affordable, and fun.”
  • AI games, Web3-related titles, and free-to-play mobile games are “insta-nos” for the company.

As a seasoned gamer with countless hours logged into various titles, I can confidently say that the recent announcement by Poncle, the creators of Vampire Survivors, about their new publishing arm has piqued my interest significantly.


According to reports, the tiny independent game studio Poncle plans to establish its own publishing division. With the incredible success of their 2022 release, the roguelike shoot ’em up game “Vampire Survivors,” they aim to broaden their business horizons.

Located in the UK, Poncle is a rapidly expanding team of about 25 developers. Initially, it was a one-man project by Luca “Poncle” Galante when he launched Vampire Survivors in early access in 2021. A year later, the game found its way onto Steam and quickly gained massive popularity, earning accolades from Phil Spencer, head of Microsoft Gaming. With its impressive success and several DLC releases, this British studio is now keen to explore new business opportunities.

As reported by GamesIndustry.biz, Poncle announced their expansion into game publishing at Game Republic’s Pitching to Investors and Publishers event. Unlike traditional publishers, the new publishing team emphasizes that it won’t be interested in intellectual properties (IP). Instead, they aim to support passionate projects and provide developers with the freedom to create the games they desire. Known for one of the best pixel art games in recent years, this studio plans to offer a range of services as they strive to launch titles that are engaging, affordable, and enjoyable. Remarkably, even though it’s a small company, the creator of Vampire Survivors expressed their intention to sign as many games as possible in their role as a game publisher.

Vampire Survivors Developer Opens Publishing Arm

Poncle intends to provide a variety of services to its developers, such as funding, guidance, quality assurance, platform assistance, localization, project management, and marketing. The independent studio has made it clear that AI games, Web3-integrated titles, and free-to-play mobile games are not suitable for their publishing venture. Additionally, Poncle seems to be committed to supporting projects developed with authenticity, emotion, and depth.

By August 2024, the popular game “Vampire Survivors” will have been transferred to PS4 and PS5 by Poncle, marking almost two years since its debut for PC users on October 20, 2022. All expansions for this game can now be bought on PlayStation consoles, making it possible for players to enjoy the complete pixel art action experience across all major gaming platforms.

Apart from attracting a fresh group of gamers, the UK developer has also updated the content for long-time fans of Vampire Survivors. The Darkasso Update introduced exciting new elements to this widely-played game, such as a new stage, additional character skins, and various new achievements to unlock. With more updates planned in 2025, both novice and veteran players of Vampire Survivors have much to anticipate in the coming year.

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2024-09-27 19:24