Special McDonald’s Meals Come With Friendship Bracelets

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Special McDonald's Meals Come With Friendship Bracelets

Key Takeaways

  • McDonald’s Canada offers limited Bestie Bundle with friendship bracelets.
  • The meal may attract Taylor Swift fans, known as Swifties.
  • McDonald’s frequently collaborates with brands for exclusive items, like Mario Kart.

As a seasoned gamer who has been through countless limited-time collaborations between my favorite brands and games, I can’t help but feel intrigued by McDonald’s latest move. The Bestie Bundle, with its friendship bracelets, is an interesting twist that seems to be aiming for a specific fandom – Taylor Swift’s Swifties.

McDonald’s Canada introduced a unique dining experience for couples, offering special meals complete with exclusive friendship bands. While McDonald’s hasn’t confirmed it directly, their latest menu addition could be a strategic move to capitalize on the excitement surrounding Taylor Swift’s Eras Tour.

McDonald’s is renowned for its Happy Meal toys, regularly introducing fresh, limited-time collectibles to thrill fans. Frequently, they team up with major brands to offer unique merchandise in their restaurants. Recently, McDonald’s announced the comeback of Mario Kart toys in Happy Meals. They’ve also partnered with celebrities and franchises like BTS and Pokemon to create themed meals. Now, McDonald’s has unveiled another limited meal featuring collectibles that could draw a particular large fanbase, but it’s not an official collaboration as such.

On November 12th, McDonald’s Canada unveiled their latest shareable meal dubbed “The Bestie Bundle.” This special offering can be found at various locations across Canada and is available while stocks last. For approximately $13 (with tax), customers receive Junior Chicken sandwiches, two mini fries, two small drinks, and a pair of McDonald’s-branded friendship bracelets. Alyssa Buetikofer, chief marketing officer of McDonald’s Canada, stated, “The Bestie Bundle invites best friends everywhere to share a meal with a keepsake memento.” The meal is intended to commemorate shared experiences and fan enthusiasm. The Bestie Bundle can be purchased in-store or via the app, and McDonald’s has previously released limited menu items, such as the Chicken Big Mac introduced in the US last October.

McDonald’s Canada Launches Friendship Bracelets as Taylor Swift’s Eras Tour Kicks Off

McDonald’s hasn’t specified the fandom that the Bestie Bundle is linked to, but it seems to draw inspiration from Taylor Swift’s fanbase, known as “Swifties.” At concerts, Swifties often exchange bracelets with lyrics written on them. The McDonald’s friendship bracelets appear to contain phrases related to burgers, like “Live Laugh Big Mac” or “Share fries l8?” Given that Taylor Swift’s Eras Tour starts its Canadian leg on November 14, it’s possible that the Bestie Bundle is a strategy to capitalize on the Swiftie fanbase. It’s common for different fanbases to overlap, and Swifties are no exception. For instance, one fan transformed Taylor Swift into a character in Baldur’s Gate 3, while another did the same in Elden Ring.

Taylor Swift wraps up her Eras Tour on December 8 at a concert in Vancouver, Canada. There’s no word yet from McDonald’s when their Bestie Bundle might run out, but it seems like they may continue to restock the meal and friendship bracelets as long as Swift keeps touring the country. Although the Bestie Bundle isn’t an official collaboration with Taylor Swift, McDonald’s has been quite busy with various partnerships this year. They’ve recently announced a collaboration with Zenless Zone Zero in China, following the launch of a Genshin Impact meal in the US. The promotion for the Chicken Big Mac isn’t over either, as popular streamer Kai Cenat is still hosting livestreams about the McDonald’s sandwich.

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2024-11-15 05:36