As a seasoned observer of the livestreaming landscape, I’ve witnessed the rise and fall of many platforms trying to dethrone Twitch from its lofty perch. Yet, Kick, with its ambitious goals and appealing Creator Program, has managed to pique my interest. The lenient community guidelines, hourly compensation, and high-profile streamer signings are all strategies that could potentially shake up the industry.
Bijan Tehrani, one of Kick’s co-founders, has recently made daring statements about the platform’s future. He stated that Kick aspires to either outshine or take over the popular streaming platform Twitch, which was established in late 2022. The inception of Kick was driven by a visionary ambition to contend with Twitch’s reign in the live streaming market.
Although Twitch continues to dominate the live streaming landscape, rivals such as Mixer and Facebook Gaming have yet to make a significant impact. However, Kick is showing promising growth, propelled mainly by its attractive Creator Program and less restrictive community rules. This platform pays streamers on an hourly basis considering factors like stream length and viewer interaction, while allowing streamers to keep 95% of their ad and subscription earnings, with Kick keeping only a 5% share. Furthermore, Kick has secured well-known streamers like Adin Ross, xQc, and Amouranth, bolstering its bid to challenge Twitch’s vast user base more directly.
One streamer Kick pursued was Kai Cenat, who recently claimed that Kick offered him $60 million to sign, but Trainwreck said it was $22 million per year. In a follow-up clip shared on Twitter, Kai clarified the situation, and in response, Kick co-founder Bijan Tehrani confirmed that Kick had attempted to sign both Kai and iShowSpeed. He explained that the platform was still in its early stages, lacking key features like a mobile app, and noted that Kai and Speed ultimately chose to sign with Rumble. Additionally, Tehrani emphasized that Kick is currently focused on technology rather than big signings, but the platform is seeing record usage and is committed to long-term growth, with the ultimate goal to “either beat Twitch or buy them out.”
Kick vs Twitch: The Battle for Streaming Dominance
It is worth noting that a senior Twitch executive previously commented on the competition with Kick, expressing that Twitch welcomes the rivalry with enthusiasm. He stated that increased investment in livestreaming is a strong indicator that Twitch is moving in the right direction.
As for which streaming platform will reign supreme in the near future, only time can tell. Yet, it’s important to acknowledge that intensified competition usually benefits the industry as a whole. To illustrate this point, consider the case of Kick when it first emerged, facing backlash due to its permissive content policies that some perceived as fostering problematic behavior. Lately, however, Kick has taken action against several of its creators by imposing bans, which suggests a change in their stance and a focus on stricter enforcement. In a similar vein, Twitch consistently updates or adds new guidelines to stay competitive.
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2024-11-15 12:13