Xbox May Already Be Leading the Handheld Console Wars Thanks to One Feature

Xbox May Already Be Leading the Handheld Console Wars Thanks to One Feature

As a seasoned gamer with decades of gaming under my belt, I’ve witnessed the ebb and flow of console wars, from the humble beginnings of the Game Boy to the current titans like Nintendo Switch and Steam Deck. The prospect of Xbox dipping its toes into the handheld market is not just intriguing, it’s downright exhilarating!


The history of portable gaming devices is marked by their significant contributions. Although some devices were introduced earlier, it was Nintendo’s Game Boy that truly revolutionized mobile gaming, offering nearly NES-quality experiences away from home. Nintendo continued its dominance in the portable gaming market with subsequent versions of the Game Boy, and set a new standard for the entire industry with the launch of the Nintendo DS in 2006. However, Sony, known as PlayStation, has not ventured into direct competition with Nintendo in this area. But that is soon going to change, as Xbox prepares to enter the handheld gaming market.

Following more than a year of whispers and anticipation, Phil Spencer, in a recent conversation with Bloomberg, verified that Microsoft is indeed working on creating a portable device under the Xbox brand. However, it’s worth noting that Spencer also mentioned it would take some time before this device reaches the market. But when the Xbox portable device does make its debut, there’s one standout feature that’s certain to distinguish it from other offerings in the market.

The Xbox Handheld Will Have an Ace Up Its Sleeve

Xbox’s Handheld Might Have Some Stiff Competition

The portable gaming market is more bustling than ever, with the Nintendo Switch leading the charge. Having entered its seventh year, along with its Lite and OLED variants, it has managed to sell over 140 million units. Despite the fact that its hardware is less powerful compared to the latest generation of PlayStation and Xbox consoles, its handheld design, strong brand recognition, and family-friendly focus have kept it at the pinnacle of the gaming industry for nearly a decade.

Two years ago in 2022, Valve decided to venture into creating a portable gaming console, and that’s when they introduced the Steam Deck. Since its launch, this device has garnered much acclaim, being hailed as one of the finest handheld gadgets ever built. It boasts the ability to run some of the most graphically intense modern games with minimal limitations.

By the time Xbox’s handheld device hits store shelves, the market landscape may have only subtly shifted. This is because the successor to the Nintendo Switch will be unveiled next year, and Valve has already hinted at a second generation of Steam Deck in development. Consequently, the competition for Xbox’s handheld might not differ significantly from what it would face if launched today.

Furthermore, it appears that Sony could be working on a fresh handheld gaming device, as hinted by a recent Bloomberg report. If this turns out to be accurate, the upcoming handheld console from Xbox will likely face significant competition upon its release.

Xbox Game Pass Could Be The Xbox Handheld’s Secret Weapon

Over the past year, Xbox has been emphasizing that the term “Xbox” encompasses more than just the console. It includes any device capable of running the Xbox app. The Xbox Game Pass campaign has played a significant role in this new marketing strategy, with advertisements highlighting users enjoying their subscriptions not only on Xbox but also on PCs, mobiles, and various devices through cloud streaming.

When Microsoft unveils its handheld version of Xbox, it’s highly probable that Xbox Game Pass will play a significant role in its marketing, and for a valid reason. Highlighting Xbox Game Pass as a key feature of the upcoming handheld device would be advantageous in the short and long run.

For a while, owners of the Xbox handheld device can enjoy a massive collection of games numbering in the hundreds, entirely free of charge. With Xbox Game Pass offering a diverse range of gaming experiences, players will have the opportunity to experience the console’s capabilities right away, as numerous AAA and Indie titles will be readily available on the first day itself.

Over a prolonged period, Xbox Game Pass promises handheld gamers a continually refreshed collection of games to revisit regularly. In contrast, PlayStation’s handheld might transfer its PS Plus game library, but Game Pass maintains an advantage due to the fact that PS Plus doesn’t incorporate first-party games on day one. This advantage will grow even stronger as time passes, given that Xbox’s first-party content now encompasses Xbox Game Studios, Bethesda, and Activision-Blizzard.

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2024-11-28 23:04