Nubank Nominated for Best Digital Assets Neobank: Revolutionizing Crypto Utility

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BeInCrypto 100 Institutional Awards Nomination: Nubank for Best Digital Assets Neobank

Digital banks focused on crypto are evolving beyond simply allowing users to buy Bitcoin. They’re now expanding to offer everyday financial services like stablecoins, rewards programs, reduced fees, easy on-chain transfers, and card-linked features – all within apps already used by a wide range of customers.

Nubank perfectly illustrates this changing trend. They’ve been nominated for the Best Digital Assets Neobank award at the 2026 BeInCrypto Institutional 100 Awards.

Company Nu Holdings, NYSE: NU
Base São Paulo, Brazil
Customers 135M+ globally
Brazil customers 115M+
Nubank Crypto users 7M+
Crypto assets supported 29 digital assets
Crypto products Buy/sell, USDC swaps, USDC rewards, Earn Crypto, on-chain transfers
2026 crypto updates Earn Crypto launch, fee reductions, Bitcoin Pizza Day zero-fee campaign

As a researcher following the digital banking space, I’ve been observing Nubank’s growing influence, and their recent recognition really highlights how significant Nubank Crypto has become within their massive platform. Looking at the numbers, Nu Holdings had over 135 million customers worldwide by March 2026, with a strong presence of over 115 million in Brazil. What’s particularly impressive is that 83% of those customers are actively using the platform – it’s not just about size, but consistent engagement.

In the world of neobanks, getting people to use crypto relies heavily on how easily it’s accessible. Nubank is well-positioned because they already have a large customer base, people actively use their app, customers trust them with their money, and established payment systems – all key ingredients for bringing cryptocurrency into everyday banking.

From Crypto Access to Crypto Utility

Nubank Crypto has grown to over 7 million customers, letting them easily buy, sell, and hold cryptocurrencies right within the Nubank app.

In March 2026, Nubank introduced a new feature called Earn Crypto within its app. This allows users to stake their crypto and earn rewards, starting with Solana at a temporary rate of 6%. Access to the feature is being rolled out to eligible customers, and Nubank plans to add support for other cryptocurrencies in the future.

Nubank Crypto now offers more than just buying and selling. Customers can now easily earn rewards on their cryptocurrencies directly within the app, all without needing to use another platform.

According to Michael Rihani, a director at Nubank, you can now buy crypto with no fees, starting with as little as one Brazilian real. He explained that many people believe you need a large sum of money to invest in crypto, but Nubank is making it accessible and straightforward for everyone.

Lower Fees and Broader Access

Nubank lowered its fees for buying and selling cryptocurrency in April 2026. The new system offers discounts up to 100%, meaning the more you trade, the less you’ll pay in fees, based on your trading activity over the previous 45 days. Customers with Ultravioleta accounts and those buying crypto for the first time won’t pay any transaction fees.

This fee adjustment is significant because neobanks offering cryptocurrency products focus on being easy to use and affordable. Even small fees can discourage frequent use among everyday customers. Nubank’s approach makes buying and selling crypto less expensive for those who trade often, and also makes it more accessible for people new to cryptocurrency.

In May 2026, Nubank celebrated Bitcoin Pizza Day by removing fees for buying Bitcoin for a full 24 hours. They also extended this benefit to all other cryptocurrencies available on their platform, allowing customers to trade a total of 29 different digital currencies without fees during the promotion.

Although the initial campaign was short-lived, it highlighted the wide range of features now available with Nubank Crypto. Users can now schedule purchases, set price alerts, swap and earn rewards with USDC, and deposit or withdraw cryptocurrencies like Bitcoin, Ethereum, Solana, and USDC directly on the blockchain.

Stablecoins as a Neobank Layer

Stablecoins play a key role in Nubank’s plans for digital assets. Through its collaboration with Circle, Nubank has brought USDC to a large number of users in Brazil.

According to Circle, over 100 million people in Brazil can now use USDC through Nubank. In fact, a quarter of new cryptocurrency buyers on Nubank are choosing USDC for their first purchase. Trading of USDC on the platform increased by 30% in the first six months of 2025.

According to Michael Rihani, people aren’t primarily looking for stablecoins; they want a convenient digital form of money. His company is concentrating on developing digital assets that are genuinely useful and address the practical problems faced by their customers.

This gives Nubank a significant advantage over neobanks focused solely on cryptocurrency. By adding USDC, Nubank offers a product tied to the US dollar directly within its app, which appeals to users interested in digital dollars, easier conversions between currencies, and a more reliable way to begin investing in crypto.

Why the Nomination Stands

Nubank’s nomination for Best Digital Assets Neobank rests on scale, product depth, and execution.

This company is a leading neobank with a huge customer base worldwide. Its cryptocurrency offerings are already used by over 7 million people. In 2026, they enhanced the product by adding rewards, lowering fees, increasing user engagement through promotions, and expanding the use of stablecoins.

The BeInCrypto Institutional 100 Awards celebrate companies creating the technology that will shape the future of digital finance.

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2026-05-24 05:57