The Borderlands Movie’s Amazon Success Should Be a Stepping Stone to a Second Chance

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In 2024, the “Borderlands” film received significant criticism upon release, as many fans felt let down by how poorly the movie adapted from its original material. The movie’s poor performance at the box office reflected this lack of interest among viewers in the creative decisions made. However, since its addition to Amazon Prime Video, a subscription service, it has attracted new audiences and generated renewed attention.

The surge in interest for the “Borderlands” movie, now available on Prime Video and various streaming platforms, has sparked discussions once more about potential adaptations within the “Borderlands” series. Given Amazon Prime’s strong foundation in animation, demonstrated by successful series like “Invincible”, an animated adaptation of the “Borderlands” intellectual property appears to be the most logical choice. A top-notch animated “Borderlands” project could provide Amazon with a compelling contender to rival other leading animation studios such as Netflix.

The Borderlands Movie’s Recent Streaming Numbers Show a Clear Audience For An Even Better Project

For a while now, there’s been an eagerness among fans for a grand cinematic treatment of the Borderlands series. However, it was clear from the start that the upcoming live-action movie would likely spark debate. Instantly, fans expressed doubts about the casting and the general approach taken by the film, and unfortunately, the box office performance of Borderlands significantly underperformed the studio’s predictions.

According to reports, the Borderlands movie is believed to have earned approximately $30.9 million globally, but with its production and marketing costs factored in, it’s estimated to have lost around $115 million. This negative reputation could prove challenging for the film to overcome. However, in recent months, it has become more accessible through streaming platforms like Amazon Prime, Hulu, and STARZ, which has led to renewed interest from curious fans.

Indeed, upon its release on Amazon Prime in the UK, Borderlands temporarily held the title of most-watched movie, demonstrating an ongoing interest in a film adaption of the series. Although the live-action version might not have been successful, the distinctive animated style that the franchise is known for could pave the way for a fantastic animated adaptation, potentially offering another opportunity for the IP to shine.

An Animated Borderlands Show Could Place Amazon Prime Video Toe-to-Toe with Netflix

The popular animated series Invincible, funded by Amazon, has just completed its third season, and given its success, Amazon might consider investing more money in animated productions to take this field to a higher level. Since expensive animation projects tend to draw from established sources, an animated Borderlands series could be the ideal chance for Amazon to discover their next major success. This would appeal to the audience that still shows interest in Borderlands content.

Excitement builds as we approach the launch date of the highly awaited “Borderlands 4” on September 23rd. This presents an ideal moment for a timely animated series to leverage the upcoming phase of the franchise.

In the realm of streaming services, it can be challenging for Amazon Prime Video to keep pace with Netflix, which has established itself firmly and is increasingly recognized for its exceptional animated adaptations of video games. Shows such as Arcane and Cyberpunk: Edgerunners have been huge hits for Netflix, and a series based on the Borderlands game franchise could also gain popularity if handled appropriately in terms of time and budget. Despite the fact that the Borderlands movie did not captivate audiences to the extent anticipated, this does not necessarily mean the end for adaptations of the franchise; instead, Amazon might strike gold with an authentic and immersive animated portrayal of the intellectual property.

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2025-03-26 06:34