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Summary

  • Gearbox Software CEO Randy Pitchford recently made some comments about Borderlands 4 that angered fans.
  • The game may cost $80, though this has not yet been confirmed.
  • Despite the ongoing cost of living crisis, Pitchford said that true fans would ‘find a way’ to buy the game, no matter the price.

Statements by Randy Pitchford, CEO of Gearbox Software, about Borderlands 4 have upset potential players. He stated that if the game is priced at $80, fans will somehow manage to purchase it. Although the price for Borderlands 4 hasn’t been announced yet, people are anxious because they fear the usual trend in gaming prices might make the game cost more when it releases in September.

Approximately six years after its predecessor, Borderlands 4 is set to launch, introducing modifications to the long-standing series, as well as enhancements for gameplay and user experience, along with innovative movement options. The developers revealed additional details about the game during this month’s PAX East event, including the title’s convenient fast-travel feature for friends and the return of split-screen multiplayer in Borderlands 4, which has been eagerly anticipated by longtime fans. Although the new mainline entry is expected to revive the beloved looter shooter series, many are worried about its potential price tag, and statements made recently by Gearbox’s president have only increased these concerns.

Recently, Randy Pitchford, CEO of Gearbox, spoke about the unannounced price of Borderlands 4, mentioning that pre-orders will be coming soon but the cost remains undisclosed. With whispers suggesting a $80 price tag, fans have expressed their discontent on social media, and a remark from Pitchford has sparked outrage among some gamers. In his post, he said, “If you’re a true fan, you’ll find a way to afford it,” sharing a story of his childhood when he bought an $80 game while earning minimum wage. This statement resulted in numerous angry responses, with many accusing Pitchford of being out of touch and expressing their intent to boycott the game due to his perceived lack of self-awareness. As in past comments, the executive reiterated that the final price for the game is not within his control.

Potential Borderlands 4 Players Put Off by Gearbox CEO Comments

As a devoted fan, I can’t help but address the rampant negativity surrounding Borderlands 4 that I’ve encountered online. Instead of blindly venting our frustration about this highly anticipated game, let’s strive to provide constructive critiques. Despite an initial release date of September 23rd, Gearbox Software’s CEO has announced a new arrival date of September 12th for both PC and consoles. The swift development cycle is the reason behind this unexpectedly early launch.

In a recent announcement, Take-Two Interactive revealed that the Borderlands series has reached a significant sales milestone, with approximately 93 million copies sold since its debut in 2009. While some consider Borderlands 2 as the pinnacle of the series, it’s been reported that Borderlands 3 was 2K’s quickest-selling game so far, with a total of 22 million copies distributed thus far. With Randy Pitchford’s recent comments causing controversy, there’s speculation about whether they might affect the sales of Borderlands 4 or if fans will still find ways to play it regardless of cost.

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2025-05-20 17:53