After Shutting Down Crucial, Micron Says It’s Trying To “Help Consumers”

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In December, Micron announced it was discontinuing its Crucial brand, which sold memory and storage products to consumers. The company initially explained this was because of the rapid growth of artificial intelligence. Now, a little over a month later, Micron is clarifying that the decision was made to focus on providing resources for data centers and major AI companies instead.

Christopher Moore, a VP at Micron, explained the company’s recent decision and addressed the negative reaction from customers in an interview with WCCFTech.

Moore acknowledges the feeling that the company seems to be prioritizing big businesses and data center growth over its customers, but he believes this isn’t entirely accurate. He explains that the company’s choices are actually intended to benefit people globally.

Micron Is Still Involved In The Consumer Market

He explained that they don’t want to dictate what people think or tell them they’re wrong, but their main goal is to help people globally. They’re achieving this through various avenues, including continuing to serve both individual clients and mobile users, as well as their data center customers.

We’re seeing huge growth in both our total addressable market and our data center needs, and we want to ensure our company is equipped to meet that increasing demand.

Moore stated that Micron continues to provide LPDDR5 memory to companies like ASUS and Dell, highlighting their commitment to consumers. He emphasized that Micron is currently working with all major PC manufacturers to supply memory and controls a significant share of the consumer market through its partnerships with original equipment manufacturers (OEMs).

That said, Micron “cannot ignore the demand coming from AI right now.”

The shortage of memory and storage is expected to continue for several more years, potentially not improving until 2028, according to Micron CEO Sanjay Mehrotra. While Micron is building new facilities – including plants in Idaho (opening mid-2027) and New York – it will take time to get everything fully operational, with full improvements not anticipated until 2028.

For now, people may need to keep using their current devices since prices are still going up.

What are your thoughts on Moore’s recent statements about Micron, Crucial, and the current situation with PC components? Share your opinions in the comments below and continue the conversation on the TopMob Discord server.

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2026-01-12 20:20