Analyst Predicts Nintendo Switch 2 to Cost $399, Staying Competitive in the Market

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Summary

  • The Nintendo Switch 2 is predicted to cost $399, lower than its competitors but higher than the original Switch.
  • Backward compatibility with old Switch games indicates a focus on retaining current fans.
  • Nintendo is not overly concerned about competing subscription services or PC-based competitors.

A renowned gaming finance expert has given an estimate on the potential price of the upcoming Nintendo Switch 2. With additional details about Nintendo’s next primary console, the Nintendo Switch 2, expected to be unveiled during a Nintendo Direct live broadcast on April 2, there is much anticipation amongst fans. The initial glimpse of the console was provided in January, offering a first look at the system itself and a sneak peek into a new installment of Mario Kart currently being developed for the Nintendo Switch 2.

Gamers are probably curious about how much they’ll need to set aside for purchasing the Nintendo Switch 2 upon its release this year, given the various leaks and speculations about its price. Over the past month, there have been numerous suggestions that the Nintendo Switch 2 might retail for around $400 or $500. For context, the initial Switch was priced at $299.99 upon its debut in 2017, with subsequent models hovering within a similar price range.

Joost van Dreunen, writer of the book “One Up – Creativity, Competition, and the Global Business of Video Games” and co-founder of SuperData Research (a research firm owned by Nielson), predicts that the Nintendo Switch 2 will sell for $399 in retail stores. In his recent SuperJoost Playlist newsletter (published via Nintendo Life), Dreunen explains that this price seems reasonable given current market conditions and Nintendo’s platform strategy, as it positions the Nintendo Switch 2 to be cheaper than its direct competitors, the PS5 and Xbox Series X/S, while still being slightly more expensive than the original Switch.

Analyst Thinks Nintendo Switch 2 Will Cost $399

Dreunen further commented that although there could be challenges regarding tariffs and trade disputes in the near future, it’s expected that Nintendo will strive to preserve their customary blend of profitability and affordability with the Switch 2. He posits that the Switch 2’s ability to play older Switch games and its close resemblance to its predecessor indicate that Nintendo is prioritizing keeping existing fans satisfied and gradually encouraging players to transition to the Switch 2, rather than primarily targeting immediate hardware sales.

In summary, Dreunen posits that Nintendo is less focused on maximizing profits from Nintendo Switch Online compared to Sony and Microsoft with their subscription services. Moreover, he suggests that higher-priced competitors like the Steam Deck and Asus ROG Ally may not significantly impact Nintendo’s earnings. It’s important to note that these observations are speculative at this stage, and we’ll have to wait until April 2nd to learn how much the anticipated Nintendo Switch 2 will be priced at.

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2025-02-18 21:33