Summary
- Super! A&G online radio service for anime and games is ending regular broadcast on March 31, 2025.
- Most programs will move to QloveR streaming platform, with some going to a terrestrial radio station.
- Changes reflect a shift in content consumption patterns, focusing on subscription-based platforms and adaptability.
As someone standing by, I can’t help but notice the impending absence of a beloved radio service among anime enthusiasts in Japan. It’s quite astonishing how anime is experiencing an unprecedented surge, yet it seems that the golden era of radio broadcasting for this genre might be drawing to a close.
Over the past ten years, the way we access media has undergone significant transformations. Today, streaming services, whether for video or audio, dominate the market. Unlike in the 2000s when people would discover new music via radio and television, now they might opt for platforms like Spotify or even TikTok. While there may not be a vast gulf between these eras, there are undeniably some differences in how newer generations engage with content.
Excitingly, I’ve learned that Nippon Cultural Broadcasting (JOQR) has shared some big news! Specifically, “Cho! A&G+” or as some might know it, “Super! A&G,” is set to conclude its regular broadcast on March 31, 2025. However, this isn’t the end of our favorite shows entirely; instead, they will transition to different platforms for continued enjoyment.
They also posted a video about it on their YouTube channel (in Japanese):
What exactly is Super! A&G?
Terrific! A&G, short for Anime & Game, is an online radio platform that focuses on anime and video games. This service debuted in Japan back in 2007. As per the data shared with media buyers, it manages to attract more than 4 million listeners monthly, with a significant number falling between the ages of 20 and 39 years old.
It appears that JOQR may be thinking about discontinuing their service, as they reduced their broadcasting time from 20 hours to 10 hours in 2023, as reported by Animenomics.
What Will Happen From Now On?
It seems that the majority of programs will shift to a streaming service called QloveR, focusing primarily on live broadcasting, but also offering on-demand content. QloveR was launched in 2024 by Dwango, the operator of Niconico, and is currently partnered with JOQR.
As per Dwango, the partnership means JOQR can depend less on conventional income streams such as advertising. Since QloveR operates primarily on a subscription basis (albeit with a free usage option), this could potentially be advantageous for JOQR given that advertisers are increasingly investing more in social media and less in radio these days.
Alternative Programs will transition to a land-based radio station managed by JOQR, while others might conclude altogether. Up until the shutdown, each program will keep their listeners updated on the changes happening in April.
Amongst other Japanese radio stations catering to the anime genre, such as Onsen, this potential significant shift in this service could leave radio enthusiasts feeling that the pace of changes is moving too swiftly.
Sources: JOQR, Animenomics, SoulDB
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2025-01-23 19:43