Key Takeaways
- Asmongold supports Musk’s lawsuit against Twitch for alleged antitrust violations.
- Twitch is accused of boycotting Twitter ads as part of a group, affecting revenue on the platform.
- Musk’s complaint claims Twitch has not advertised on Twitter in the U.S. since 2022.
As a gamer with decades of experience under my belt, I’ve seen the gaming industry evolve dramatically over the years, much like how tech giants like Twitch and Twitter are now embroiled in a legal battle. Being a long-time viewer and supporter of Asmongold, I must say his stance on this issue resonates with me.
Streamer Asmongold, known for his wide popularity, has disclosed his backing for Elon Musk in the legal dispute he initiated against advertisers on Twitter. Back in August, Musk, the CEO of Tesla, filed a lawsuit claiming that several companies conspired illegally to boycott Twitter. In November, Twitch, the live streaming platform, was included among the defendants.
Elon Musk’s criticism asserts that at least 18 corporations belonging to the Global Alliance for Responsible Media (GARM), such as Unilever, Mars, and CVS Health, coordinated to stop advertising on Twitter in November and December of 2022, following his acquisition. This action reportedly led to a significant decrease in ad revenue for the platform, with Musk criticizing these companies severely, likening their actions to extortion or blackmail.
With Twitch now involved in Elon Musk’s legal action, individuals on the streaming platform are starting to voice their opinions. Notable figure Asmongold likened the GARM anti-Twitter group to a cartel, suggesting they collaborate on decisions and thus may be operating like a monopoly, trying to control market influences – an act that Asmongold argues breaches antitrust regulations. Despite having been temporarily banned from Twitch for making insensitive remarks about a sensitive issue, Asmongold continues to express controversial opinions through his Just Chatting stream.
Asmongold Supports Musk’s Lawsuit Against Twitch
It’s possible that the view isn’t entirely misguided, but Elon Musk is not generally well-liked by many these days. This is partly because of his alignment with far-right values and his endorsement of President-elect Donald Trump. Recently, even Robert Downey Jr. has spoken out against Musk’s actions, stating that his impressive achievements don’t necessarily make up for the occasional inappropriate behavior he displays.
According to Musk’s legal team, the CEO’s lawsuit states that Twitch has not bought any ads on Twitter within the U.S. since November 2022 and has spent very little on the platform elsewhere. Additionally, the lawsuit claims that Twitch had given executive approval to the standards set by GARM for brand safety. Notably, Unilever was dropped as a defendant in October, with Twitter announcing they had reached an agreement to maintain their partnership. It is anticipated that similar settlements may occur with other parties involved in the lawsuit.
It appears that several well-liked Twitter profiles have been inactive lately, as numerous prominent individuals are shifting to different social media networks. This trend isn’t new; it has occurred multiple times since Elon Musk assumed control. Furthermore, Brazil enforced a ban on Twitter in August, impacting over 20 million users.
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2024-11-21 16:13