Bungie’s Bold Move: Can Marathon Thrive Without Free-to-Play?

The choice made by Bungie not to make Marathon a free-to-play game has sparked debate, but the experienced studio is holding firm with this decision, stating that it feels this move is suitable for the future content plan of the title. As it competes against established games with devoted fanbases, Bungie might need to innovate some strategies to encourage people to sample Marathon, in the hope of converting them into paying users.








