Highlights
- Some content creators received free Steam keys for Black Myth: Wukong with unusual restrictions on content topics like feminist propaganda and COVID-19.
- Despite the controversial rules, critics have given Black Myth: Wukong a generally positive reception, with an average score of 82 on OpenCritic.
- While the game is currently only available for PS5 and PC, there is no set release date for Xbox due to delays addressed by Microsoft in June.
As a seasoned gamer with over two decades of gaming under my belt and a keen eye for industry news, I find myself rather intrigued by the peculiar set of rules imposed on content creators covering Black Myth: Wukong at launch. It’s not every day that we see such an extensive list of “don’ts” in these types of agreements.
Some content producers recently got an email from the Black Myth: Wukong marketing team that contained a free Steam key, along with guidelines to steer clear of featuring “feminist messaging,” references to the COVID-19 crisis, or material concerning China in their work. The upcoming game, Black Myth: Wukong, has been generating a lot of excitement among gamers since its announcement in 2020, and these restrictions have left some creators perplexed.
Game Science’s creation, “Black Myth: Wukong“, is set for launch on August 19th, and it appears that the game’s marketing team is pulling out all stops to generate buzz around it. In addition to critics who have received advance copies of the game, the marketing team has been sending out Steam keys for “Black Myth: Wukong” to a variety of content creators, encouraging them to share their experiences with the game at its launch.
Several content makers have found a peculiar aspect in these emails, as pointed out by IGN. The emails contain a link to a Google document listing guidelines for creators, which some find controversial. While rules against offensive actions like insulting players, using inappropriate language, and displaying nudity during streams are standard, others are unusual. For example, content creators should avoid incorporating “feminist rhetoric” into their videos, and steer clear of “sensitive terms” such as “COVID-19,” “isolation,” and “quarantine.” Additionally, they are advised to stay away from discussing policies or content related to China’s game industry.
What are the Restrictions Enforced on Streamers Covering Black Myth: Wukong at Launch?
- Do NOT insult other influencers or players.
- Do NOT use any offensive language/humor.
- Do NOT include politics, violence, nudity, feminist propaganda, fetishization, and other content that instigates negative discourse.
- Do NOT use trigger words such as “quarantine” or “isolation” or “COVID-19.”
- Do NOT discuss content related to China’s game industry policies, opinions, news, etc.
In the realm of video games, secret deals for early access to unreleased titles are nothing novel. However, the specifics outlined in these emails appear quite peculiar. As of now, it’s uncertain what prompted the marketing team to establish such guidelines. Interestingly, creators aren’t required to sign a confidentiality agreement to receive the game keys, suggesting they may not be bound by law to adhere to these rules.
Regardless of any debates, the game Black Myth: Wukong garnered largely favorable feedback from critics. Although some reviews for Black Myth: Wukong aren’t as enthusiastic as others, this fresh release has an average rating of 82 on OpenCritic.
Currently, “Black Myth: Wukong” can be played only on PS5 and PC. As of now, t Wukong” on Xbox. In a statement issued by Microsoft, they mentioned their collaboration with Game Science to bring the game to Xbox. However, they did not disclose any information about other deals that the developers might have with platforms like PlayStation.
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2024-08-19 23:33