
As a dedicated fan, I must admit that McDonald’s, with its past filled with controversies that seem endless, continues to be an unrivaled powerhouse in the fast food industry. While the corporation has been making strides towards a more mature market orientation lately, their iconic Happy Meal still holds a special place in kids’ hearts – and the number of video game tie-ins through this meal option just keeps growing.
Recently, McDonald’s partnership with A Minecraft Movie has generated quite a buzz, and not without reason. The creative transformation of characters like Grimace to fit into the movie’s unique style is certainly worth mentioning. However, it’s important to note that this isn’t the first time McDonald’s has leveraged its influence to give a significant boost to a video game intellectual property.