BLAST, a major esports event organizer, has announced a new plan to bring events to countries around the world in 2027 and 2028. This exciting initiative aims to host over 40 events and welcome more than 500,000 fans.
The BLAST Counter-Strike Major in Austin, Texas, brought in $102 million for the local economy in 2025. The event attracted fans from 37 different countries.
BLAST To Host Another Global Sprint
BLAST announced plans to host 40 esports events over the next two years, featuring multiple games and players from around the world. They anticipate selling around 250,000 tickets each year, reaching a total of 500,000 tickets by the end of 2028.
Cities and regions around the world can now apply to host these major and growing tournaments, which include games like:
- Counter-Strike
- Fortnite
- Rocket League
- Rainbow Six
But it doesn’t end with games, as BLAST also promoted ‘new competitive entertainment formats.’
In a statement, BLAST’s VP of Destinations and Market Development, James Wollard, wrote:
As a huge esports fan, it’s amazing to see how quickly the scene is growing! And BLAST, in particular, consistently puts on incredible live events. They really know how to create a spectacle – their events are always packed and draw in millions of viewers, which is just awesome to see.
We aim to create strong, lasting relationships with the cities and regions we work with. These partnerships are designed to boost the local economy, increase global recognition, and create benefits for the community and its culture. We consistently work with the same cities again and again, proving that our approach is effective and that we’re dedicated to long-term, meaningful collaborations.
If any country wants to host a BLAST event, they need to submit a preliminary application by February 13th.
Major esports events, particularly for popular games, attract thousands of international attendees. This influx of visitors significantly benefits tourism, hotels, and travel industries. Beyond that, attendees spend money at the event itself, purchasing merchandise and directly supporting the teams and organizations that keep esports thriving.
Grant Taylor-Hill
Grant first fell in love with gaming in 1996 on the Amstrad CPC. Today, he’s a skilled gamer across many platforms, with a strong passion for both video games and competitive esports.
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2026-01-29 16:18