Sword Art Online Director Says ‘Global Appeal Leads to Failure’ For Anime

When asked about creating anime for an international audience, Itō explained that focusing too much on global appeal can actually backfire. He believes what Japanese creators think will resonate with a worldwide audience often doesn’t, and pointed out that America has very high standards for political correctness. He suggested they might find anime with content considered unusual in North America – like action scenes with revealing outfits – strangely appealing because Japan is one of the few places still making such content.








