For approximately ten years, Mojang Studios and Warner Bros. Pictures have been preparing to launch the much anticipated Minecraft film. Originally titled A Minecraft Movie, this live-action version of the popular sandbox game is directed by Jared Hess, who is famous for Napoleon Dynamite. The film boasts several high-profile actors, with Jack Black taking on the role of Steve, the beloved character from the Minecraft series, and Jason Momoa portraying Garret “The Garbage Man” Garrison, a former video game champion struggling to let go of his past.
The movie based on Minecraft, titled “A Minecraft Movie,” will make its grand entrance in cinemas worldwide on April 4, 2025. To mark the occasion, Mojang Studios has teamed up with various international brands for special promotions, one of which is Doritos. It’s worth mentioning that Mojang has a history of food-related collaborations, having previously worked with companies such as Mondelez International and Kellogg’s to produce Minecraft-themed products like the Minecraft: Creeper Crunch cereal, Minecraft PEZ Collection, and Minecraft Go-Gurt. This collaboration with Doritos, however, stands out as something unique.
Mojang and Frito-Lay Are Running a Promotional Campaign for A Minecraft Movie
Frito-Lay is Releasing Two New Minecraft-Themed Doritos Flavors
This month, Frito-Lay plans to debut two fresh Doritos flavors, inspired by popular characters from the Minecraft series. One is called Creeper Vinegar and offers a “zesty” and “explosive” taste. The other, Ghast BBQ, delivers a “sweet and tangy” experience. Initially, these Minecraft-themed Doritos will be available for a limited time, but they’ll become permanent additions to the Doritos family. Once the marketing campaign for Minecraft: The Movie concludes, Creeper Vinegar and Ghast BBQ flavors will be renamed Zingy Vinegar Blast and BBQ Sweet Tang respectively.
Frito-Lay is Hosting a Contest Centered Around Finding Square-Shaped Doritos Chips
As a diehard fan, I’m thrilled to share that this exciting promotional journey doesn’t stop here! Alongside the fresh new flavors, Frito-Lay is making history by introducing square-shaped tortilla chips for the very first time. This special edition is timed perfectly with the upcoming release of A Minecraft Movie.
Unlike our regular bags, these square chips won’t be available in packages as usual. Instead, they will be secretly stashed inside 180g Chili Heatwave Doritos packs from a limited production run of one hundred! These exclusive packs will be on sale at select stores from February 28 to March 10.
Get ready, fellow fans, because Frito-Lay has promised to reveal the locations of these hidden gems in the upcoming weeks. Keep your eyes peeled and fingers crossed for a chance to grab one!
Fans of Minecraft who can’t obtain rare square Doritos chips have nothing to fret about, as they’ll also get a chance to secure digital counterparts. From February 17th until April 13th, Frito-Lay will host an online competition where participants can hunt for digital square Doritos by scanning QR codes on promotional chip bags. Those fortunate enough to discover one of these digital or physical square chips could win cash prizes worth up to £10k. Additionally, hourly during the contest period (from 6 A.M. to 11:59 P.M.), various other prizes such as Minecraft Movie merchandise and cinema tickets will be awarded to participants.
The Doritos x A Minecraft Movie Promotional Campaign is Only Being Held in the U.K.
To date, the promotion for the “A Minecraft Movie” has been announced exclusively in the United Kingdom. Neither Mojang nor Frito-Lay have disclosed plans to expand these Minecraft-themed chips to regions such as the U.S., Canada, or Mexico. Given the scale of this promotional effort, it seems unusual not to hold the event in multiple countries. Leaving out millions of gamers worldwide from this campaign feels like a puzzling business move. However, at the very least, Minecraft enthusiasts residing outside the U.K. can hope for an opportunity to savor the Zingy Vinegar Blast and BBQ Sweet Tang Doritos flavors in the future.
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2025-02-06 14:06