In the realm of World of Warcraft, goblins stand out as some of the game’s most unpredictable and amusing personalities. Their shrewd engineering skills are often matched with impulsive audacity, bringing a touch of humor to the Horde, and to other factions as well. In The War Within expansion, goblins have left a lasting impression, taking center stage in the release of the first significant patch.
With the arrival of the city called Undermine, we now have a clearer understanding of goblin culture. Previously, their system of wealthiest goblins wielding power was assumed, as the richer ones held more influence. Interestingly, although players may have encountered these top-tier goblins before, they’ve never been seen gathered in one place, or even within a single city. In the vicinity of Undermine, there are five powerful cartels. Four of these can potentially be allied with, while the fifth, Darkfuse, remains loyal to Trade Prince Gallywix, the main antagonist and final boss for his own raid in this region.
Current Leader | Specialty | Morality | Base of Operations | |
Steamwheedle | Marin Noggenfogger | Potions and Flasks | Good | Gadgetzan |
Blackwater | Baron Revilgaz | Shipping and Handling | Good | Booty Bay |
Venture Company | Grimla Fizzelcrank | Raw Materials | Neutral | Kezan |
Bilgewater | Monte Gazlowe | Explosives and Gadgets | Good | Orgrimmar |
Darkfuse | Jastor Gallywix | Black Blood Weaponry | Evil | Undermine |
Marin Noggenfogger’s Steamwheedle Society

The Steamwheedle Cartel stands as the longest surviving goblin business conglomerate, involved in an expansive range of ventures. They manage public arenas, rent out airships, and their influence stretches across all corners of Azeroth. Typically, they’ve maintained a neutral stance in the ongoing conflict between the Horde and Alliance, prioritizing gold above all else. Marin Noggenfogger, the leader of this cartel, is a reasonable and kind-hearted individual with a deep interest in alchemy. Although Gallywix took control against his will, he’s still found ways to support freedom fighters whenever possible.
Ethical Piracy Under the Blackwater Flag

The Blackwater Gang is a mixed group of pirates, outlaws, and freebooters who generally adhere to rules (for the most part). They’ve been the dominant force in commerce at the well-known Booty Bay for quite some time now, with their leader, Baron Revilgaz, in charge. Though they are rogues, the Blackwater Gang has one firm rule: only resort to violence when it’s absolutely crucial. In the Underbelly (Undermine), their business primarily revolves around cargo transport, with a hint of smuggling activities as well.
The New Venture Company in WoW

Mentioning the Venture Company evokes memories for numerous gamers, as it has appeared in various expansions of Azeroth, often posing a threat to local environments with its capital-hungry associates. Established by the powerful figure Mogul Razdunk, who maintained control until his death in Battle for Azeroth, the company is now led by Grimla Fizzlecrank, who aims to guide the organization towards more ethical practices. Despite her efforts, she recognizes that many goblins rely on Venture Company earnings and will not permit actions as despicable as those of Razdunk, but the cartel remains persistent in its activities.
The Horde’s Bilgewater Cartel

As a devoted fan, let me share my perspective: Among the goblin factions, none are more crucial to us players than the Bilgewater Cartel. This dynamic group, under the leadership (or should I say, guidance) of Gallywix, became part of the Horde during Cataclysm and have remained loyal ever since. They’ve provided their innovative weapons and engineering skills to our Warchief for years, until Gallywix surprisingly left his cartel in Battle for Azeroth.
Stepping into the limelight is Monte Gazlowe, a goblin of noble character. Despite his reluctance, he rose to the occasion when the Horde needed him. The Bilgewater Cartel continues to create zany machines and somewhat risky gadgets, but it’s their passion for innovation and efficiency that truly stands out.
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2025-03-27 22:34