Recently, there was an unnoticed upload of an advertisement for a fresh ‘Guitar Hero Mobile‘ edition on Activision’s official Instagram page. Although the post has been concealed, it can still be viewed using the link. The advertisement, featuring AI-generated artwork that stands out as obvious, announces the upcoming launch of a new Guitar Hero Mobile game in 2025.
As an ardent fan, I can’t help but notice and express my concerns about the recent use of AI art, evidently showcased on the Instagram post. It seems this isn’t a new issue, as even within the past few weeks, Activision has faced criticism for incorporating AI art in their games.
Play Your Way
In a post on Instagram, Activision revealed Guitar Hero Mobile with the tagline:
‘Play your way – Guitar Hero goes mobile’
The image seems incredibly reminiscent of generative AI, stripping the spirit of Guitar Hero from the concept. This raises doubts about how much time a human artist might need to produce an identical image, featuring a band on a stage with the classic Guitar Hero overlay below.
Strangely, the picture displays a band with four guitarists, neither a drummer nor a vocalist, and there are two blue options in the prompt area.
It’s like they want us to hate them.
In September 2024, I shared news about Phil Spencer’s admission of regret for not taking Destiny and Guitar Hero in past years. This seasoned industry figure disclosed that he had the opportunity to secure exclusivity deals for these games, but he doubted the potential success of Guitar Hero, a game featuring plastic instruments as its peripherals.
Following the exit of Guitar Hero from the market, Fortnite Festival has emerged as a popular replacement, introduced in 2023. This game offers an experience reminiscent of Guitar Hero, featuring licensed soundtracks and even plastic guitars made by peripheral companies starting from 2024.
As a music enthusiast, I can’t help but share my thoughts on the latest Guitar Hero Mobile ad! I must admit, the AI-generated artwork is quite noticeable. It’s intriguing to see how technology is shaping our creative landscapes. What are your thoughts? Does it stir something within you? Feel free to drop your comments below and let’s discuss!
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2025-03-02 09:48