Summary
- Controversial AI-generated ads were market research for Activision games.
- One of these ads was for a Guitar Hero mobile game.
- Unfortunately, the game doesn’t actually exist at this time.
An AI-created advertisement for a supposed Guitar Hero game, which turned out to be a disguised market research project, was unveiled. The Guitar Hero franchise, once revolutionary in the music gaming world by Activision, has been inactive for quite some time. Microsoft’s head, Phil Spencer, recently acknowledged the absence of new Guitar Hero games, stating that neglecting the series was one of his biggest career missteps regarding game choices.
Microsoft gained ownership of Guitar Hero after its acquisition of Activision Blizzard in 2023, and there have been suggestions that the series might reappear on mobile devices. However, a recent announcement about Guitar Hero Mobile has sparked controversy due to the use of AI-generated art – an area that stirs debate among gamers and industry professionals. The artwork was also criticized for being inaccurate to the Guitar Hero series, with incorrectly colored notes and guitar buttons, as well as some notes not aligning with their assigned button.
It’s been discovered that the advertised Guitar Hero game in this controversial ad is actually non-existent, as reported by Eurogamer. Contrary to what the advertisement suggests, it appears to be part of Activision’s market research initiative, designed to gauge fan interest in a potential future Guitar Hero release. Interestingly, Activision has also unveiled similar fake advertisements for new versions of Call of Duty, as well as a hypothetical spin-off game titled Crash Bandicoot: Brawl.
Fake Guitar Hero Ad Was Part of Market Research
These deceptive advertisements were criticized for their AI-created visuals. Upon clicking some of them, users are led to a mimicked mobile storefront, as pointed out by Reddit user gaber_rego on the Guitar Hero subreddit. Subsequently, a message appears stating that the game in question does not exist at present but might in the future, followed by a brief survey asking players about their preferences for potential new features in a future edition of Guitar Hero.
As a passionate gamer, I’ve got to say, the concept of a mobile version of Guitar Hero stirred up quite a debate among fans who are yearning for the series to make a comeback on consoles. The buzz around this fake ad that showcased generative AI, a technology that’s causing unease among video game voice actors and artists, really fueled the fire when it was first unveiled. Turns out, it was just market research for a potential Guitar Hero game, but who knows, maybe one day we’ll see this iconic franchise back in action, officially!
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2025-03-10 19:11