KFC Has Released Its Own Tamagotchi

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Key Takeaways

  • KFC released a Tamagotchi-like pet, “Eduardochi,” in Spain, allowing players to care for a virtual drumstick.
  • The concept is based on a viral meme of naming items.
  • “Eduardochi” will be available in KFC restaurants across Spain.

As a seasoned gamer with decades of experience under my belt, I must say that KFC’s foray into digital pets with their “Eduardochi” is nothing short of ingenious. It’s not every day that you see a fast-food chain taking such a whimsical approach to marketing, and it’s certainly a refreshing change from the usual barrage of ads we’re accustomed to.

KFC is carrying on its playful gaming stunts by introducing a Tamagotchi-like digital pet in Spain, where the task is to nurture a virtual drumstick. Over time, KFC has had a multifaceted relationship with video games, collaborating with titles such as Diablo 4 and creating humorous consoles that might theoretically keep your chicken meal warm during gaming marathons. The Colonel himself has popped up in various video games, from this year’s Funko Fusion to a dating sim featuring Lady Dimitrescu from Resident Evil Village fame.

In a different sphere of gaming, KFC has stepped into the world of digital pets, a concept that gained prominence in the late 90s and early 2000s with the Tamagotchi handheld devices. These pocket-sized toys required players to nurture a virtual pet by feeding it, cleaning up after it, and watching it grow through different life stages. The original Tamagotchi was an immense success in Japan and worldwide, leading to spin-offs such as Digimon and still going strong today. Even video game franchises like Kingdom Hearts and Pac-Man have had their own Tamagotchi versions.

Towards the end of last month, KFC launched an innovative Tamagotchi-style gadget, dubbed “Eduardochi,” only at a temporary Chicken Store located at Plaza de Callao in Madrid, Spain. Later, it became accessible via the fast-food chain’s app and website (as reported by DesignTAXI News). This unique keychain game is shaped like a chicken drumstick, and instead of caring for a typical Tamagotchi pet, players must nurture a growing fried poultry limb. As of December 3rd, the Eduardochi will be available at KFC restaurants throughout Spain for a limited time, priced at €3.99 (approximately $4.22) when purchasing a menu item.

KFC Tamagotchi Has Players Raising Their Dinner

For those not familiar with the roots of this peculiar idea, the newly introduced KFC “Eduardochi” stems from a viral internet trend in 2021 where people gave Spanish names to common objects. A fried chicken drumstick became “Eduardo,” and KFC took the concept and created a mascot with the same name. At one point, KFC even launched a perfume called “Eau D’uardo” that mirrored their famous secret mix of herbs and spices.

Eduardochi represents the most recent development in both KFC’s “Eduardo” fad as well as their playful foray into video games. At one point, even the director of Tekken, Katsuhiro Harada, considered adding the Colonel as a guest fighter. As of now, it’s unclear if Eduardochi will be distributed beyond Spain, but once KFC’s game promotion concludes, there might be some devices available for purchase on platforms like eBay.

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2024-12-05 02:11