Kick Adds Multistreaming, But Streamers Pay The Price

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Summary

  • Kick creators can now multistream but will experience reduced income if they use the feature.
  • Kick aims to surpass Twitch with major streamer signings and a 95/5 revenue split.
  • The platform remains creator-friendly and may introduce viewer payments in the future.

Kick recently unveiled an update allowing creators to broadcast simultaneously across multiple platforms; however, this new functionality may result in a reduction of their earnings. For quite some time, Kick has been striving to outperform Twitch, and one of its key selling points was the substantial income it provided to content creators.

Since the debut of streaming platform Kick in 2022, it was labeled as a formidable rival to established leader Twitch. In recent times, platforms like YouTube and Facebook Gaming have attempted to unseat the Amazon-owned titan, but with limited success. Notably, Kick has secured prominent streamers such as Adin Ross and Trainwreck, leading to a rapid increase in its viewership within months. A key factor contributing to Kick’s popularity is its policy of providing streamers with a 95% share of subscriber revenue, compared to Twitch’s 50/50 or 70/30 split. Now, Kick has introduced a feature previously requested by many streamers on Twitch, which could potentially impact their earnings directly.

Kick recently introduced a multi-platform streaming option, allowing content creators to broadcast simultaneously on platforms such as Twitch and YouTube while earning money. To access this feature, creators must first become Kick partners; however, they will no longer receive the 95/5 revenue split that was previously offered. Instead, their earnings may be calculated differently and could potentially decrease by up to 50% compared to streaming exclusively on Kick. It’s important to note that this change is outlined in the platform’s FAQ section. Creators must also activate the multistreaming toggle to generate revenue. Kick has proven to be a highly profitable site for streamers, with Adin Ross revealing in April that he earned over $27,000 within just a few hours. While some creators might find this new feature beneficial, others may choose to exclusively stream on Kick to avoid potential income reductions.

Kick’s New Multistreaming Feature Reduces Creators’ Revenue

On Kick, creators appreciate its user-friendly atmosphere, and the platform is known for catering to audiences as well. In 2024, Adin Ross hinted that Kick might introduce a new payment system for viewers in the future, which Twitch currently doesn’t provide. Kick has yet to reveal more details, but they are consistently improving their features to draw in more users.

Although Kick’s recent multistreaming restrictions might seem limiting, it’s a significant stride in their competition against industry leaders like Twitch. In November 2024, Kick’s co-founder Bijan Tehrani announced their ambition: either surpass or acquire Twitch. Tehrani emphasized that instead of concentrating on attracting big names, Kick is now prioritizing technological advancements and feature enhancements. However, the speculation arises as to whether popular streamer Adin Ross, who was recently reinstated on Twitch, might consider switching platforms.

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2025-04-16 22:04