Highlights
- Despite backlash, Xbox Game Pass price hikes stand.
- Microsoft stands firm on Game Pass changes, dismissing FTC criticism as misleading.
- Microsoft acquisition of Activision Blizzard under FTC scrutiny.
As a long-time gamer with decades of experience under my belt, I have seen the gaming industry evolve and transform in numerous ways. Microsoft’s Xbox Game Pass has been a game-changer for me and many others, offering an affordable and convenient way to access a vast library of games. However, recent developments have left a sour taste in my mouth.
Microsoft has addressed the FTC’s concerns over price increases in Xbox Game Pass. When Xbox Game Pass debuted in 2017, there were initial concerns, but the service has since gained popularity among players due to its value. However, Microsoft’s recent updates have sparked controversy, not only among gamers but also with the Federal Trade Commission, which has been monitoring Microsoft’s gaming division closely for some time.
Microsoft’s decision to increase the price of Xbox Game Pass drew criticism from fans, with the FTC expressing concern over the new subscription tiers. The lower-priced Console Game Pass tier is being eliminated, leaving consumers with two options: the more expensive Game Pass Ultimate or the new Game Pass Standard. According to the FTC, the Game Pass Standard is a “lesser version” of the previous offering as it eliminates several popular games and results in an overall price hike for customers.
According to Tom Warren’s article, Microsoft defends its decision to increase the price of Game Pass by labeling the FTC’s concerns as misleading and incorrect. Microsoft argues that Game Pass Standard, despite being pricier than before, is not a lesser version due to its inclusion of multiplayer features. However, some critics argue that the earlier Game Pass Ultimate plan offered multiplayer at a lower cost of $14.99, making the current price hike confusing and less favorable for consumers.
Approximately two years ago, Microsoft began the process of acquiring Activision Blizzard and King. This move was intended to give Microsoft access to top-tier game studios and prioritize game development for its platforms and services. However, the FTC expressed concern over these deals, arguing that the approximately $70 billion merger could suppress competition, negatively impacting smaller businesses in the industry as well as consumers.
Microsoft Counters FTC Comments
Since then, many developments have taken place and the merger was eventually approved by Microsoft in a grand announcement in 2023. However, the Federal Trade Commission (FTC) still expresses apprehension over the deal. Gamers argue that since the merger was finalized, Microsoft has been acting on the very concerns the FTC had expressed if left unchecked. Smaller businesses have shut down due to Microsoft’s assessment of their commercial viability. Bethesda studios have taken steps towards unionization and employees are advocating for improved work conditions. Xbox maintains its stance but the FTC keeps presenting persuasive arguments.
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2024-07-20 06:03