Monopoly GO Announces Major New Event

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Monopoly GO Announces Major New Event

Key Takeaways

  • Scopely’s Monopoly GO has earned $3 billion since launch on Android and iOS.
  • Friendship Pays, a new campaign, features Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell.
  • The campaign will include multiple videos and TV spots.

As a seasoned gamer with decades of experience under my belt, I can confidently say that the latest move by Scopely with their Monopoly GO game is nothing short of genius. With a whopping $3 billion earned since launch and now partnering with Hollywood heavyweights like Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell, it’s clear they’re not just playing the board game – they’re dominating it!

As an enthusiastic admirer, I’m thrilled to share that the brilliant minds behind Monopoly GO, Scopely, have unveiled a fresh, innovative campaign titled Friendship Pays. This captivating initiative showcases some popular faces from Hollywood. Interestingly, Eric Wood, Senior Vice President of Publishing at Scopely, previously disclosed that an impressive $500 million has been invested in the marketing and user acquisition strategies for Monopoly GO.

Introduced in April 2023, “Monopoly GO” is a widely-played mobile game modeled after Hasbro’s iconic board game experience on tables. Powered by Unity, this title has raked in an impressive $3 billion in revenue since its debut on Android and iOS, as reported by digital analytics platform Sensor Tower. Recently, Scopely unveiled a fresh marketing campaign for “Monopoly GO”, which could potentially propel the game to even greater success.

The first global marketing campaign for Monopoly GO, titled Friendship Pays, seeks to make the game’s world come alive with the collaboration of four well-known figures. According to a blog post by Scopely, this team is made up of popular actors Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell, who lends his voice to Mr. Monopoly. Notably, Chris Pratt recently starred in The Super Mario Bros. Movie, which currently ranks as the highest-grossing film adapted from a game. In addition, Jason Momoa is part of the upcoming Minecraft movie scheduled for release on April 4, 2025. Keke Palmer has provided the voice for Senna, a champion in League of Legends, for the True Damage single “Giants.

Monopoly GO Reveals New Friendship Pays Brand Campaign

The collaboration between Scopely and advertising agency Omelet, dubbed the “Friendship Pays” initiative, is intended to be an ongoing creative endeavor encompassing various marketing efforts. This project serves as a homage to the Monopoly GO experience, as stated by Jamie Berger, Scopely’s senior vice president of marketing. The inaugural Friendship Pays installment was presented on November 18th, showcasing characters journeying through GOville, a town blending aspects of our world and the universe of Monopoly GO. A multi-platform launch of this campaign includes over 20 unique videos, including two TV ads directed by Henry Scholfield, who has previously worked with brands like Adidas, Samsung, Dua Lipa, Billie Eilish, and others in the realm of music videos and commercials.

The data from Scopely indicates that Monopoly GO has been downloaded over 150 million times. This popular mobile game, according to its creators, appeals across age groups and geographical boundaries, as demonstrated by the release of a board game version in August, which was inspired by Monopoly GO.

The game Monopoly GO is currently partnering with Marvel until December 5. This unique partnership offers exclusive mini-games, events, and rewards for players. Characters from the Marvel universe like Deadpool, Spider-Man, Wolverine, and Avengers team members have been incorporated into this special collaboration with Monopoly GO.

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2024-11-21 11:35