Monopoly GO is Officially Crossing Over With Hello Kitty

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As a huge Monopoly GO fan, I’m so excited about their new partnership with Sanrio! It looks like Hello Kitty and all her friends are coming to the game for a limited time, and it’s going to be super cute – seriously, everything’s getting a ‘kawaii’ makeover! They’re promising tons of positive vibes and rewards themed around friendship, which is awesome for us millions of players.

This collaboration is happening while Monopoly GO is incredibly popular, having been downloaded over 250 million times. The game has become a hit on mobile devices by modernizing the classic Monopoly board game with social features, competitive mini-games, and regular updates. While Monopoly GO has previously featured its own characters and seasonal events like “Pets Season,” this partnership with Sanrio is one of its biggest brand collaborations yet, combining the excitement of property trading with Sanrio’s beloved characters and charm.

A “Supercute” Celebration Arrives

From March 10th to March 29th, the game will be decked out in pinks and pastels for the Hello Kitty and Friends event! Players can look forward to seeing Hello Kitty and all her popular pals – including Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi – make an appearance.

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Victor Diaz-Roig, President of Games at Scopely, explained that the update was created with great attention to detail, carefully crafting visuals to capture the hopeful feeling associated with the characters. Jill Koch from Sanrio agreed, saying the partnership aims to give fans a fresh way to experience the shared values of friendship that both companies stand for.

This partnership goes beyond a simple update – it adds a variety of themed mini-games, giving players new challenges to complete. Here’s a look at what will be getting a Hello Kitty makeover:

  • Partners: Gamers can link up with their friends to spin a reward wheel and earn points. These points are used to construct Hello Kitty-themed attractions across the board.
  • Treasures (Dig): This digging challenge features custom tools and environments inspired by Sanrio merchandise. Players will hunt for hidden collectibles buried beneath the surface.
  • Racers: A competitive team mode where players roll dice to fuel race cars styled after Hello Kitty, Keroppi, and others. The races take place on vibrant, character-filled tracks.
  • Deluxe Drop: Another fan-favorite mini-game that is getting a thematic overhaul to match the whimsy of the Sanrio universe.

The “Racers” event is set to be a big draw, letting teams battle it out with cars themed after popular characters like Kuromi and Cinnamoroll. Along with the cooperative spirit of the “Partners” event, these features mean there’s something for every type of player to enjoy over the next two weeks.

The latest Monopoly GO update is packed with collectibles for dedicated players. You can now collect a special set of nine Hello Kitty and Friends stickers to trade with other players for rewards. Plus, there are new character-themed shields, dice, and emojis to personalize your game experience.

This update brings exciting new “Style Tokens” to the game! These tokens let you customize your game pieces with fun dress-up accessories, offering more personalization than ever before. They’re perfectly timed with the current “Pets Season” in Monopoly GO. Scopely promises three weeks of “delightful surprises” this March, whether you’re a dedicated Sanrio fan or just enjoy playing the game.

The new “Style Tokens” in Monopoly GO change how players can personalize the game. Instead of just using basic icons, players can now customize their tokens, adding a more detailed level of expression. This is enhanced by themed companions that appear on the board, bringing the Sanrio universe to life for fans.

The event is also meant to be a fun, social experience. A key part of it is being able to trade the complete sticker collection with friends, which Sanrio’s Koch says is all about building friendships and community. As the event gets closer, fans can check out the new teaser trailer to get a sneak peek at how their favorite characters look in the bright and lively world of Monopoly GO.

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2026-02-26 00:06