‘My Mario’ Marketing Did Not Use AI Images, Nintendo Says

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Nintendo has stated that the promotional images for their new “My Mario” toys were not created using artificial intelligence.

Nintendo revealed on January 8, 2025, that its My Mario toys will be available in the US starting February 19th. They promoted the new products online with images showing families playing together. However, some viewers questioned whether the company used artificial intelligence to create the marketing images, pointing out inconsistencies in how hands appeared in the photos.

Everyone’s talking about the one thumb but this one’s also abnormally long and weird (fingers too)

— Yelowin (@Yelowin1) January 10, 2026

Nintendo And Campaign Actress Deny Gen AI Usage

Model Brittoni O’myah Sinclair publicly stated on Nintendo’s Instagram that she didn’t use AI-generated images in the recent campaign. Nintendo has now confirmed to TopMob that no generative AI was used at all.

Brittoni O’myah Sinclair, a model featured in Nintendo’s recent Mario campaign, has stated that she did not use AI-generated images or videos in the promotional materials.

— Robert DeFelice (@dudefelice) January 10, 2026

Generative AI is increasingly being discussed in the gaming world as these tools become easier to use and more widely available. Recently, the game Clair Obscur: Expedition 33 lost its awards from The Indie Game Awards because it used generative AI. Additionally, Larian Studios, known for the Divinity series, announced they won’t be using generative AI for creating concept art or writing dialogue.

So, what are your thoughts? Do you think Nintendo might have used AI to help with that new Mario marketing stuff? I’m really curious to hear what everyone thinks, so come chat about it on our Discord server! And hey, if you want to stay up-to-date on everything we’re doing, make sure you sign up for our weekly newsletter too.

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2026-01-10 21:18