Doom: The Dark Ages Hits 3 Million Players in Record-Breaking Launch!

When it was announced that Xbox had purchased ZeniMax Media, parents company of id Software, Doom became one of the major franchises involved in the acquisition. Following the huge success of Doom Eternal in 2020, the series introduced its first game under its new ownership in June 2024 during the Xbox Games Showcase event. In the weeks leading up to its release, Doom: The Dark Ages collaborated with numerous brands for promotional purposes, resulting in partnerships such as a customized Harley-Davidson motorcycle inspired by Doom, teaming up with Nvidia for limited-time GPU packages, and more. It appears that the extensive marketing efforts surrounding the game’s launch have paid off, as the developer has confirmed its exceptional sales performance.







