Microsoft Comments on Controversial ‘This is an Xbox’ Ad Campaign and Why It Was Retired

In recent years, Xbox has been balancing staying true to its console roots with trying to reach more players. We’ve seen more of their popular games appear on other consoles, signaling a shift in how they approach platforms. They’ve focused heavily on cloud gaming and making games available on mobile devices, with the goal of letting people play anywhere. Xbox’s leaders have been building a gaming ‘ecosystem’ rather than focusing solely on the Xbox console itself, and have launched several campaigns to broaden the Xbox community and change how people think about Xbox gaming.






