I’m Already Grieving Halo’s October 24 Announcement

The Halo franchise is deeply connected to the Xbox brand. When Microsoft entered the console market in 2001, it faced a tough challenge. Established competitors like SEGA, Nintendo, and Sony already had strong brand recognition. SEGA had Sonic, Nintendo had Mario, and Sony was known for games like Final Fantasy, Metal Gear, and Tekken, along with its own exclusive titles like Crash Bandicoot.







