People Canceling Their Xbox Game Pass Subscriptions Are Getting Hit With Ads

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Recently, some gamers who canceled their Xbox Game Pass subscriptions have begun seeing ads for the service on their console’s home screen. Microsoft has been making changes to its subscription options and pricing, which led many people to end their subscriptions. Now, those who’ve already canceled are finding it frustrating to see ads encouraging them to resubscribe appearing almost instantly on their consoles.

On October 1st, Microsoft announced a significant price increase for Xbox Game Pass Ultimate – a jump of $10 per month, representing a 50% rise. This subscription service is widely considered to be one of the best values in gaming. Along with the price change, Microsoft added more games to its selection and improved the benefits for the lower-priced plans, now known as Xbox Game Pass Essential and Premium (previously Core and Standard). Despite these additions, many gamers reacted negatively to the higher prices for Ultimate and PC Game Pass, with some choosing to cancel their subscriptions. However, it appears Microsoft is looking for ways to retain these customers.

Gamers Get Multiple Ads for Xbox Game Pass After Canceling the Service

A Redditor named Jagraen shared a screenshot of their Xbox dashboard, showing several ads for Xbox Game Pass. These ads apparently started appearing after they canceled their subscription. Many others in the comments said they had a similar experience. While ads have been visible on the Xbox home screen for some time, the recent increase in Xbox Game Pass Ultimate subscribers canceling their subscriptions might be prompting Microsoft to display more Game Pass advertisements, hoping to get them to resubscribe. Just hours after Microsoft announced the controversial price increase, the Xbox Game Pass cancellation page experienced issues and crashed due to a large number of people trying to end their subscriptions simultaneously.

Microsoft’s recent moves with Xbox Game Pass aren’t the only things upsetting fans. The company has also announced price hikes for the Xbox Series X and S consoles in the U.S., with some models costing up to $70 more. Their newly unveiled handheld device is priced as high as $999, a cost many anticipated but still found disappointing. While these increases are largely due to challenging economic conditions, many gamers note they are experiencing the same financial pressures themselves.

While many people are reacting strongly to this change, it’s not the first time Microsoft has adjusted the price of Xbox Game Pass. Over time, they’ve increased the price several times, and the service now offers a much larger library of games than when it originally launched. Therefore, whether the current price is justified is a matter of personal opinion and how much you’re willing to spend. However, some subscribers are frustrated by the addition of ads, especially after canceling their Xbox Game Pass subscriptions. It’s a complex situation with varying viewpoints.

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2025-10-03 19:38