PlayStation and Xbox Could Be Using Generative AI for Game Development Very Soon

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PlayStation and Xbox are slowly starting to use generative AI in how they make games, even though there’s been some debate about its use. Overall, AI is becoming increasingly common in game development, but companies like PlayStation and Xbox have been careful about publicly embracing it.

A new report shows that generative AI is now being used in about 20% of games on Steam. This makes sense, as Steam is a huge platform for independent game developers, who often have more freedom to experiment with new tools like AI. Interestingly, even some of the biggest names in the video game industry are starting to explore using AI in their games, despite some concerns about the technology.

PlayStation Is Seeking AI Artists, While Xbox Is Reportedly Using Generative AI in a Major Franchise

According to The Game Post, Sony’s new PlayStation studio, Dark Outlaw Games, is seeking a concept artist who knows how to use AI tools like Midjourney and ChatGPT. At the same time, sources say Microsoft’s Xbox is already using similar AI technology within Halo Studios to help create environments and improve the artwork for future *Halo* games. This move towards AI comes as many gamers are still wary of the technology, worried it could result in lower quality games.

Big video game companies like Take-Two, CDPR, and EA have been hesitant to use AI tools, largely because they worry about negative reactions from players. Nintendo is even more opposed – Shigeru Miyamoto has stated they have no intention of using the technology. However, many game developers find these tools helpful, and some admit they’re very tempting to use. For instance, a leader on the upcoming *Battlefield 6* recently described generative AI as “seductive,” but emphasized that his team hasn’t used it for any of the game’s artwork or assets.

While PlayStation’s Dark Outlaw Games is actively hiring AI specialists, Xbox hasn’t publicly stated whether it’s using AI in game development at Halo Studios. However, given Microsoft’s plans to invest heavily in AI tools, it’s probable that Xbox’s internal studios will start using them soon, likely to lower costs or speed up development. The big question is how players will react to AI’s increasing role in games, and whether AI-created art will ultimately be a positive or negative force for the gaming industry.

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2025-10-19 16:03