PlayStation Fans Think New PS5 Ads Are Mocking Microsoft’s ‘This Is an Xbox’ Campaign

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PlayStation fans think new PS5 ads are playfully teasing Microsoft’s recent ‘This Is An Xbox’ campaign. PlayStation launched several new PS5 ads on November 3rd, all using the tagline ‘It Happens On PS5.’ Many gamers immediately wondered if this was a response to the often-discussed Xbox campaign, which has been a hot topic throughout the year.

Microsoft’s recent ‘This Is An Xbox’ marketing campaign has faced widespread criticism from gamers and industry professionals alike. Launched in November 2024, the campaign attempted to showcase the Xbox Series S and X by comparing them to a wide range of devices like tablets, phones, and TVs. While the idea of playing Xbox games on multiple screens is appealing to some, many fans feel the campaign weakens the Xbox brand and misses the core appeal of the console experience.

Fans Think New PS5 Ad Is Mocking Xbox Campaign

With more Xbox games now appearing on PlayStation 5, it’s becoming obvious that Xbox is changing its approach. Many fans aren’t happy about this shift, and some now feel PlayStation is even teasing its competitor. Recently, PlayStation released new ads for the PS5 with the tagline ‘It Happens On PS5,’ which many see as a pointed reply to Xbox’s ‘This Is An Xbox’ campaign. One Reddit user called it a “perfect marketing response.”

Microsoft’s move to brand everything under the ‘Xbox’ name has sparked discussion about their next gaming console, and a recent rumor seems to confirm what many predicted. A new report suggests the next Xbox will function more like a powerful PC, even allowing players to access and play games originally made for PlayStation through platforms like Steam. Users will reportedly be able to start up Windows directly and use storefronts beyond Microsoft’s own, such as Steam and the Epic Games Store.

Recently, Xbox has been releasing more of its popular games, like Gears of War, Forza Horizon, and Halo, on PlayStation 5. Adding to the evidence that Xbox is shifting its approach, the company’s president recently described the idea of games being exclusive to one console as outdated.

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2025-11-04 15:03