Pokemon Sleep is an Especially Big Hit in 1 Region

Pokemon Sleep is an Especially Big Hit in 1 Region

Key Takeaways

  • Pokemon Sleep is most popular in Japan, with over a million monthly users and the highest revenue coming from the country.
  • The mobile game tracks sleep patterns, allowing users to attract new Pokemon and learn different sleeping styles.
  • Developers continuously update Pokemon Sleep with new content to keep global audiences engaged.

As a Japanese Pokemon enthusiast who grew up with the franchise since its inception, I can confidently say that Pokemon Sleep has taken my love for the game to a whole new level. Living in Japan, where this unique mobile app is most popular, I’ve witnessed firsthand how it’s revolutionized the way we interact with our favorite pocket monsters.


Preliminary reports show that Pokemon Sleep is garnering massive popularity in Japan. Although the mobile game has achieved decent success internationally, the number of users in Japan outnumbers those from every other nation, even the United States

First unveiled in 2019, the long-awaited game Pokemon Sleep was launched last year, providing a one-of-a-kind gaming experience. In Pokemon Sleep, players engage in the game while sleeping by keeping their smartphones near their pillows and then going to bed. Through the night, the app monitors the user’s sleep habits, using this data to enable the player to encounter new types of Pokemon and learn various sleeping behaviors for them

Recently, Famitsu shared findings from Sensor Tower (through Automaton Media) highlighting the immense popularity of “Pokemon Sleep” in Japan. In the Health & Fitness category within the country, this game is leading the pack with a staggering 450,000 downloads. To provide some context, the second most popular app in this category is “Pokemon GO,” which currently boasts 150,000 downloads. Japan stands out as the region where “Pokemon Sleep” is most favored, with more than a million active monthly users. This is significantly higher than the United States, which currently has approximately half of that number

Pokemon Sleep Has Over a Million Monthly Users in Japan

An intriguing aspect of Sensor Tower’s findings is that while just 37% of the app’s downloads originate from Japan, it is in this very country where the majority of its earnings are generated, accounting for a substantial 70%. This pattern mirrors data from a prior report detailing the financial success of Pokemon Sleep during its inaugural year. According to this earlier information, Pokemon Sleep amassed over $100 million in revenue, with Japan contributing approximately 73%, the United States accounting for around 15%, and Taiwan providing about 4%

To ensure its users stay actively involved, the creators of Pokemon Sleep regularly introduce fresh updates. For instance, on the occasion of Pokemon Sleep’s first anniversary, the game introduced Sprigatito, Fuecoco, and Quaxly. These three newcomers are the starters in Gen 9, as Pokemon Scarlet and Violet players can confirm, and this update was warmly welcomed by the game’s fan base. The developers of Pokemon Sleep are expected to continue generating intriguing new content with future updates, given their aim to maintain the interest of audiences beyond Japan in their popular mobile game

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2024-09-04 22:35