ASUS has announced the ROG Ally will cost $599.99, while the more powerful ROG Ally X will be priced at $999.99. Although the handheld gaming devices aren’t officially available yet, you can pre-order both models from certain stores now.
One of the highlights from June’s Xbox Games Showcase was the reveal of the ROG Xbox Ally handhelds, designed to combine the best of console and PC gaming. Xbox showcased two models, with the ROG Xbox Ally X being the more powerful of the two. Now that the release date – October 16th – has been confirmed, details about pricing and how to pre-order have been announced.
ROG Xbox Ally and ROG Xbox Ally X Prices and Pre-Order Availability
ROG Xbox Ally $999.99 | ROG Xbox Ally $599.99 |
ASUS Shop | Amazon |
Best Buy | Ant Online |
Microsoft | ASUS Shop |
Best Buy | |
Microsoft | |
Walmart |
You can now pre-order the ROG Xbox Ally and ROG Xbox Ally X before they officially launch. The Ally costs $599.99 and the Ally X is $999.99. The Ally X is available for pre-order at ASUS Shop, Best Buy, and Microsoft. The standard Ally has more options: you can find it on Amazon, Ant Online, ASUS Shop, Best Buy, Microsoft, and Walmart.

If you pre-order the new handheld gaming system through the ASUS Shop, you’ll be entered into a giveaway! ASUS is offering ten lucky winners a prize bundle that includes an ROG Strix Arion external SSD, an ROG Raikiri controller, ROG Cetra Wireless earbuds, and a ROG Bulwark TV dock/USB hub. The winners will also receive a premium case to protect their handheld while on the go. Plus, members of the ROG Elite Rewards program have a chance to win a special ROG OMNI mascot figurine.
ROG Xbox Ally Bundle Giveaway

- 1x ROG Strix Arion (external SSD enclosure, SSD not included)
- 1x ROG Raikiri controller
- 1x set of ROG Cetra Wireless earbuds (Black)
- 1x ROG Bulwark (TV dock/USB hub)
- 1x ROG Xbox Ally 2-in-1 premium case
Although some details about the ROG Xbox Ally’s price were already available, the official announcement should give gamers a clearer idea of which Xbox handheld to buy. Microsoft is highlighting that both the ROG Xbox Ally and the ROG Xbox Ally X can handle many of today’s biggest, most demanding games, making them both good choices. Plus, these devices feature AMD technologies like FidelityFX Super Resolution, Radeon Super Resolution, and Fluid Motion Frames, which can boost performance in a lot of games.
It will be fascinating to observe how the ROG Xbox Ally and ROG Xbox Ally X are priced and how that affects sales. While several handheld gaming devices are already available, the new Xbox models have impressive features that could attract a lot of buyers. Luckily, they’ll be available in less than a month, so we won’t have to wait much longer to find out.
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2025-09-26 03:04