As a seasoned gamer and esports enthusiast with over two decades of experience under my belt, I must say that I find this potential shift by Riot Games intriguing. While it’s always exciting to see new developments in the industry, I can’t help but feel a pang of nostalgia for the good ol’ days when esports was a purer landscape.
It’s been suggested that Riot Games is planning a significant shift in its sponsorship practices by the year 2025. There are whispers that the company might permit a select few gambling firms to sponsor teams competing in League of Legends and VALORANT, marking a change from their long-held stance against such partnerships.
In 2023, the leading game company declared that they had no immediate intentions of altering their current policies, yet they expressed a commitment to exploring potential sponsorship opportunities further.
Is a cultural shift on the horizon?
Where The Money Is
In the world of Esports, approximately half of its overall income is derived from betting activities. The remaining portion comes from ticket sales, sponsorship agreements, rights for broadcasting, merchandise sales, and other financial ventures. This industry is quite profitable, which explains why numerous Esports organizations often collaborate with gambling and wagering businesses.
Through their social media account, ‘MonteCristo’ stated that there could be a potential change in Riot’s established rules, allowing betting sponsors to collaborate with League of Legends and VALORANT teams as we approach the year 2025.
@MonteCristo
2025 will see Riot permitting esports squads to secure betting-related sponsors for League of Legends and VALORANT competitions, subject to approval. However, these gambling companies’ branding won’t be allowed on team jerseys or uniforms.
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Historically, many successful brands in the field of esports betting have collaborated with or supported organizations. Brands such as GG.BET, Pinnacle, Betway, Parimatch, and 1xBet have all managed to establish prominent presences within the esports industry by associating themselves with some of the most prestigious tournaments in this sector.
It’s quite plausible to speculate that Riot Games might be interested in participating, but such a move could potentially diminish their moral standing.
At present, it’s just speculation about the situation, so let’s handle it as such. I’ve attempted to contact Riot Games for a clearer update on the topic.
For more of the latest esports news, stay tuned to TopMob
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2024-12-13 16:47