Scarlett Johansson Rejects Instagram for Jurassic World Rebirth

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Summary

  • Scarlett Johansson declined Universal Pictures’ request to join Instagram for the Jurassic World Rebirth promo campaign.
  • Johansson values authenticity and refuses to compromise core values by joining social media.
  • Despite Hollywood trends, Johansson believes Jurassic World Rebirth’s success won’t be hindered by her absence on social media.

As a die-hard movie fan, I can’t help but share some exciting insider news! The talented Scarlett Johansson, who graced our screens in the latest installment of Jurassic World, confided that she received an offer from Universal Pictures – one she apparently chose to decline. Now, I can’t wait to see what role she might take on next!

The release date for “Jurassic World: Rebirth” is still a few months off, but glimpses of its promotional content are starting to appear online. As the film’s July debut approaches, we can expect the full-blown promotion to commence. Interestingly, Johansson has announced that she won’t be involved in one part of the promotional activities, even though she’s taken over as the main character from Chris Pratt in the “Jurassic World” franchise.

Scarlett Johansson Can’t Say Yes To Joining Instagram

In an interview with InStyle, Johansson expressed her hesitation about joining social media platforms, particularly Instagram. When invited to join Instagram for the launch of The Outset (a skincare and clean-beauty company co-founded by Johansson and Kate Foster), the actress shared that she had serious discussions about this matter with her therapist, ultimately deciding it went against her personal values. Additionally, Johansson was asked by Universal Pictures to consider joining Instagram alongside the release of Jurassic World Rebirth. Despite the pressure, Johansson maintained that she couldn’t join social media while staying true to herself.

Today, I received an email from Universal Pictures suggesting that I might want to use Instagram alongside the launch of “Jurassic World: Rebirth“. Frankly, I often face pressure to engage with social media. […] Is there a way to participate and still remain authentic? I felt it was challenging to do so.

Some viewers might find it puzzling that Johansson declined to use social media for promoting “Jurassic World Rebirth,” given she’s appeared on The Outset’s Instagram feed to endorse their products. However, Johansson described these appearances as “minimally intrusive.” She stated that if she enjoyed using social media, she would participate, but since she doesn’t, she feels confident that “Jurassic World Rebirth” will thrive without her Instagram presence.

The foundation of my work is built upon truth. It’s essential to me. If I were someone who loved social media, I might jump on the trend. However, I don’t. Yet, I believe the movie will succeed just fine.

Social media platforms, like Instagram, now play a significant role in Hollywood’s promotional schemes. For instance, Maya Hawke, a cast member of ‘Stranger Things’, has revealed that studios consider an actor’s social media influence during casting, to maximize the potential reach of their projects. Dwayne Johnson capitalized on this by securing extra payment for his social media presence, in addition to his film salary. However, Scarlett Johansson’s argument about not needing to join social media for ‘Jurassic World Rebirth’ holds some merit. The ‘Jurassic Park’ and ‘Jurassic World’ films have been commercial successes, even though the later installments received mixed reviews at best. Given the franchise’s apparent guarantee of box office success, Johansson’s absence from social media is unlikely to impact ‘Jurassic World Rebirth’ financially.

Despite some viewers feeling that the Jurassic World series might be running low on fresh ideas, leading them to hesitate about spending their money on a new installment like Rebirth, Johansson may struggle to persuade those skeptics. However, her fame as a beloved actress could potentially have a favorable impact, even if it doesn’t fully convert the doubtful audience members. Conversely, many fans argue that dinosaurs are the real stars of the Jurassic Park and Jurassic World franchises, so Johansson might be making a wise choice by avoiding the social media campaign.

Jurassic World Rebirth is scheduled to be released in theaters on July 2, 2025.

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2025-03-11 23:56