It’s being speculated that Sony might be recruiting a senior director to manage their cross-platform commercial strategies for PlayStation games on various platforms like Xbox, Steam, Epic Games, and Nintendo Switch. This could imply that Sony is considering a shift in its business model for PlayStation games, which might signal the beginning of a new chapter.
Sony initially started venturing into multi-platform publishing by making its exclusive PlayStation games accessible on Steam. However, it now appears they are planning to broaden this approach even more, potentially making their once exclusive titles playable on a wider range of gaming systems.
According to Insider Gaming, Sony is seeking a senior director for their multiplatform commercial strategy. This new leadership position entails managing Sony’s global commercial approach for PlayStation games on various other platforms such as Xbox, Steam, Epic Games, Nintendo Switch, and mobile devices.
Sony’s New Hire Will Seemingly Shape Its Multiplatform Strategy
As per the job posting, the new recruit at Sony will be tasked with creating and implementing a global commercial strategy for software from PlayStation Studios across various digital platforms beyond PlayStation hardware. This role is expected to spearhead the company’s expansion into other markets, particularly focusing on significant ones such as PCs and gaming consoles. The job listing hints that Sony intends to boost long-term revenue by broadening its customer base through a multiplatform strategy. Given this, it’s speculated that Sony might soon make more exclusive PlayStation games available on other platforms like Microsoft’s Xbox Series X/S.
It’s widely accepted among gamers that Microsoft has expanded access to their games by releasing some exclusive Xbox titles on PlayStation. This strategic move appears to be beneficial, as demonstrated by the commercial triumph of Forza Horizon 5 and Gears of War: Reloaded setting pre-order records on Sony’s platform. The success of these cross-platform releases suggests that Sony might soon follow suit with a similar approach. Such a strategy could potentially signal the end of the console competition.
As console wars gradually lose significance, a fresh type of competition might emerge: a “Cold War” among the leading gaming giants, Sony and another unnamed competitor, as they vie for dominance across various platforms. In the near future, it’ll be fascinating to observe how Sony, historically protective of its exclusive games, evolves into a publisher with a broader platform presence. Additionally, it will be intriguing to discover which PlayStation exclusives become part of this multiplatform shift first.
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2025-07-26 17:25