According to Take-Two CEO Strauss Zelnick, Borderlands 4 didn’t perform as well as the company anticipated when it launched. Despite receiving generally positive reviews, the game was surrounded by controversy before and after its release, and this ultimately hindered its success.
Before its release, some players worried about the price and terms of service for the latest Borderlands game, and comments from Gearbox CEO Randy Pitchford on social media didn’t help ease those concerns. Despite this, Borderlands 4 was generally well-received when it launched. Many players thought it was a significant improvement over Borderlands 3, and critics gave it positive reviews, though not everyone was completely thrilled with the game.
Take-Two CEO Says Borderlands 4 Sales Numbers ‘Were a Little Softer Than We Would Have Liked’
Take-Two Interactive expressed satisfaction with the release of Borderlands 4, but sales haven’t met their expectations, according to a recent interview with The Game Business. While over 2.5 million copies sold in under two weeks is a strong result, it’s lower than previous franchise performance. Borderlands 3, for example, sold over 5 million copies in its first five days. Although earlier Borderlands games didn’t launch as quickly, the series hadn’t yet built as large a fanbase. Borderlands 4 benefited from a larger gaming market and increased publicity, making the lower sales figures somewhat unexpected.
As expected, Strauss Zelnick attributed the game’s poor sales to problems players experienced on PC. Shortly after its release, Borderlands 4 players on PC reported significant performance issues, even on powerful computers that should have been able to run the game smoothly. Randy Pitchford’s strong reactions and public statements on Twitter likely worsened the situation, potentially discouraging some players from purchasing and prompting others to request refunds. Despite this, Zelnick remains optimistic that Gearbox can improve the game through future updates and optimizations, stating he believes it will ultimately be successful.
Take-Two hopes to boost sales as the game attracts more players. The delay of Borderlands 4 on the Switch 2 means missed opportunities for initial sales. While a future Switch 2 version could eventually improve the game’s overall performance and bring it closer to original sales forecasts, the timing and extent of that impact are still unknown.
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2025-11-07 19:08