Ubisoft is Exploring ‘Strategic Options’ for Its Future

Ubisoft is Exploring 'Strategic Options' for Its Future

Key Takeaways

  • Ubisoft says that it’s exploring “strategic options” after underwhelming H1 FY2025 results, fueling rumors of a possible Tencent-backed private buyout.
  • Ubisoft recorded 22% fewer net bookings year-on-year, mostly due to Star Wars Outlaws underperforming commercially.
  • The financial dip has prompted Ubisoft to implement numerous cost-cutting measures across the company.

As a seasoned gamer with decades of gaming under my belt, I must say that the current state of Ubisoft is a bit concerning. The company has been a staple in my gaming library for years, providing me with countless hours of enjoyment through iconic franchises like Assassin’s Creed and Far Cry. However, recent news about their financial struggles and potential buyout by Tencent have left me feeling a bit uneasy.


Following disappointing financial outcomes during the initial half of the year, Ubisoft’s CEO Yves Guillemot has expressed that the company is investigating various strategic avenues. This announcement adds more weight to speculations about a possible private acquisition of Ubisoft by Tencent, given a sequence of difficulties that have sparked investor demand for fresh directions.

Despite being well-established and highly recognized in the gaming sector, Ubisoft has faced significant challenges lately. The French corporation’s share price dropped to a 10-year low last month due to heavy losses from some expensive games that didn’t meet sales targets, as well as other complications. However, Ubisoft’s share price surged when Bloomberg published a report suggesting the potential acquisition of Ubisoft by Tencent, which could lead to Ubisoft leaving the stock market and transitioning to private ownership to address its current issues.

Ubisoft has acknowledged the rumors about their potential acquisition by Tencent, but hasn’t provided a definitive answer, instead mentioning that they are continually evaluating their choices to benefit their shareholders best. If the results from Ubisoft’s second quarter of their 2025 fiscal year serve as an indicator, there appears to be a higher likelihood of this takeover. In its H1 FY25 report released recently, Ubisoft reported €352.3 million ($382 million) in net bookings, meeting revised expectations but still falling short of initial predictions. This decline was primarily due to the disappointing sales of Star Wars: Outlaws, a game that received positive critical acclaim but failed to meet its financial goals.

Ubisoft Undergoing Severe Cost-Cutting Measures Due to Financial Dip

In summary, there’s been a 22% decrease in net bookings year over year, amounting to €642.3 million ($697 million). This decline has intensified the strain on Ubisoft’s stock value. To cope with this downturn, Ubisoft has implemented substantial cost-cutting measures, including layoffs of 744 employees, reduced external spending, and a halt on most new hires. CEO Yves Guillemot admitted that Ubisoft’s H1 FY25 results fell below expectations, but the company remains determined to rejuvenate its creative and player-focused approach. Interestingly, Guillemot also mentioned that Ubisoft is still exploring various options for its future strategy to protect its stakeholders.

At Ubisoft, we always prioritize making choices that benefit everyone involved – our various stakeholders. And speaking of which, we’re currently examining every possible strategic move at our disposal.

Although the statement doesn’t directly address Ubisoft’s possible transition to privatization, the H1 FY25 results are significant given the company’s recent challenges. Yves Guillemot highlighted Assassin’s Creed Shadows as an “extraordinary debut” for Ubisoft’s renowned series, emphasizing it as a particularly ambitious project. However, the game has been pushed back to February 2025 to ensure better polishing by the developers. We’ll soon see if Assassin’s Creed Shadows can help Ubisoft recover financially when it releases.

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2024-10-31 22:55