Ubisoft Stock Falls 30% After Cancelling Multiple Games and Closing Two Studios

Ubisoft’s stock price has fallen over 30% this week after the company revealed a three-year plan to restructure its business. This drop brings the stock to its lowest value in more than ten years.

Ubisoft’s stock has been declining since 2018, but today’s sharp drop is potentially the biggest single-day decrease since the company first became publicly traded in 1996. As of right now, the stock price is only $0.94, a significant fall from $1.54 on January 16th, and a long way down from its peak of $110.4 in July 2018.

The decline in performance follows the company’s recent announcement of significant changes, including the closure of its studios in Halifax and Stockholm. They also revealed plans to close several other studios within the next three years.

It’s been a rough time for us fans lately. On top of the studio closures, there have been multiple layoffs at the company. Plus, they’ve had to cancel six games that were in development and put a hold on several others, which is really disappointing.

The company is shifting away from its current structure with multiple studios and will instead operate as five independent creative teams. Each team will be responsible for developing and publishing games within a specific genre, giving them more control over their franchises.

The company’s planned changes appear to be a final attempt to improve its performance. Ubisoft CFO Frederick Duguet stated that they hope these changes will lead to strong and consistent profits within three years.

Ubisoft isn’t alone in facing stock market challenges. Nintendo’s stock in Japan has dropped 33% since reaching its peak in August 2025, likely due to investor concerns about potential problems with producing enough hardware.

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2026-01-22 21:37