The shares of video game developer Ubisoft have dropped by 10%, causing some to question if their new title, “Star Wars Outlaws”, didn’t perform as well as expected. To boost anticipation for “Star Wars Outlaws”, along with “XDefiant” and the upcoming “Assassin’s Creed Shadows”, Ubisoft is ramping up promotional efforts. Despite its successful past, Ubisoft has been facing a wave of negative sentiment among fans lately, as they express different reasons for their dissatisfaction.
The appeal of certain well-known Ubisoft games seems to undergo frequent changes in popularity. Some gaming enthusiasts firmly believe in the enduring success of the Assassin’s Creed franchise, asserting that despite any shifts in the series, it will remain profitable. In contrast, others anticipate titles like XDefiant, banking on its potential for success as it builds upon the free-to-play shooter genre. Lately, however, player numbers for XDefiant have waned, leaving people worried that Ubisoft may need to explore a fresh direction entirely.
Dr. Serkan Toto, a consultant, indicates that Ubisoft’s stock has fallen below the $2 billion market capitalization in both Euros and US Dollars, indicating that the company is approaching a ten-year low. Some observers interpret this as a reflection of the success of the game, Star Wars Outlaws. Despite the fact that Star Wars Outlaws is generally well-received, it doesn’t seem to be meeting the sales targets some investors may have anticipated for it.
Ubisoft Stocks Have Dropped Substantially
Ubisoft took a significant risk with the new game “Star Wars Outlaws,” hoping it would boost their flagging earnings from recent years. However, it seems that the game isn’t living up to investor expectations. Many gamers believe the main reason for this is the questionable narrative and characters in the game. Unfortunately, technical issues such as needing to delete save data to fix bugs on PS5 versions of “Star Wars Outlaws” have also tarnished its image.
It’s plausible that the release of “Assassin’s Creed Shadows” might help Ubisoft recover financially, given its strong initial sales. For instance, the $280 edition of the game has already sold out in certain cases. However, it could also be that Ubisoft’s other properties aren’t appealing to players at the moment, or perhaps fans are not as enthusiastic about this generation’s versions of their games.
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2024-09-04 02:03