As a huge Xbox fan, I was really relieved to hear from the new leadership team! They’ve made it clear that they won’t be forcing AI into games or trying to replace the amazing art made by real people. Everyone’s been looking forward to 2026 – it’s Xbox’s 25th anniversary, after all – and honestly, this news was the biggest surprise and a really welcome one. It’s great to get this reassurance about the future of Xbox!
The recent announcements of both Xbox CEO Phil Spencer’s retirement and Xbox President Sarah Bond’s departure caused a lot of surprise and speculation about the future of the company. While many questions remain unanswered, the new leaders have begun addressing some of the biggest concerns fans have raised.
New Xbox Execs Say “There Are No Directives on AI” at the Company
In a recent Windows Central interview, new Xbox CEO Asha Sharma and Content Chief Matt Booty made it clear that artificial intelligence is meant to help Xbox game developers, not replace the artists who create the games. Sharma previously stated she wouldn’t prioritize quick gains from AI if it meant sacrificing quality, and she reinforced that idea, promising Xbox won’t release poorly made games simply because AI could speed things up. She compared AI to tools like motion capture that have been used in game development for years. Booty agreed, emphasizing Xbox’s commitment to human-created art and confirming that Microsoft isn’t requiring or even encouraging developers to use more AI.
The recent message stating there’s no rush to adopt AI likely responds to news that other game companies, like EA in late 2025, have been requiring their employees to use it, which upset some developers. While some in the industry see AI as a helpful tool to streamline work and let artists focus on creative tasks, others worry about potential job losses and the quality of AI-created content. Microsoft Gaming’s leaders, Booty and Sharma, appear to have a balanced view. They believe AI can help improve games and allow for more specialized development, but emphasized that human creativity remains essential.
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Artificial intelligence is becoming more common throughout the gaming industry, but the new leaders at Xbox are facing extra attention regarding its use. Phil Spencer’s successor, CEO Bobby Sharma, previously led Microsoft’s AI efforts, and Microsoft’s CEO, Satya Nadella, has even suggested AI could one day create entire games. However, Sharma and Matt Booty seem to disagree with that vision. While both are excited about AI’s potential to help with game development, their recent emphasis on the importance of human creativity should reassure fans concerned about AI replacing artists and developers in Xbox games.
Image via Playground Games Xbox’s new leadership team addressed several fan concerns, not just the company’s use of AI. They emphasized a strong commitment to making games specifically for Xbox consoles and expressed a desire to focus on what originally made the brand successful. Whether these promises will be kept remains to be seen, but for now, it seems like Xbox leaders are listening to fans, which is encouraging news for many.
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2026-02-25 20:34